PPC Executive | Digital Marketing

Allied World Community Organization Inc.

  • Makati, Philippines
    Makati, Metro Manila, Philippines
    Metro Manila
  • Freelance
Posted a month ago and deadline of application is on 10 Jul
Recruiter was hiring 28 minutes ago

PPC Executive | Digital Marketing

Allied World Community Organization Inc.

Job Description

  • Managing the company's pay per click campaigns.
  • Analysis of keyword search volumes to identify strong keywords for campaigns
  • Keyword research to establish strong buying keywords
  • Monitoring competitors pay per click campaigns and reporting on keywords being targeted
  • Analysing return on investment of all PPC campaigns and reporting to the PPC manager
  • Maximising return on investment for allocated pay per click budget
  • A/b testing with pay per click wording to establish the best click through rates
  • Allocating budget for remarketing and analysing ROI.
  • Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.
  • Creating reports on campaign success and reporting these to senior management and clients.
  • Developing campaigns, copywriting, testing landing pages and writing development plans.
  • Collaborating with designers to produce creative for campaigns.
  • Devising strategies to drive online traffic to the company websites.
  • Optimizing existing campaigns and maximising return on investment.
  • Maintaining and monitoring keyword bids and monthly budget caps.

Minimum Qualifications

  • Previous experience with managing pay per click campaigns for a variety of organisations.
  • Up to date knowledge of Google analytics and Facebook, and various digital marketing software.
  • Excellent people skills and the ability to translate client briefs into results.

Jobs Summary

Job level
Fresh Grad / Entry Level
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Makati, Metro Manila, Philippines
Hospital / Health Care
1 opening

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About Allied World Community Organization Inc.

Allied World Healthcare (AWH) is a social enterprise working to bring universal basic healthcare services to users in low-access, developing regions through an innovative service model and technology platform. Our approach focusses on using existing community facilities (such as shops, churches, schools etc) and people to use a key technology platform to help deliver basic healthcare services to their fellow citizens. This allows core health services to be distributed further into communities to where traditional healthcare services don’t reach (such as Barangay Health Centres), giving basic support locally but also providing a patient navigation service to help find local clinics, understand financing options (PhilHealth, PCSO etc) and generally connect communities with regional and national healthcare facilities.
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