Digital Media Manager  

The Digital Media Manager is responsible for developing digital organic and paid media channel strategy and recommendations. In order to succeed in this role, he/she must have hands-on approach and drive activities associated with the planning and buying for cross-channel campaigns, including paid search, paid social, and programmatic. The Digital Media Manager will not only focus on crafting strategic digital approaches for AIRR LABS and its clients but will also ensure seamless campaign execution.

Responsibilities:

• Maintain a strong understanding of the digital media landscape, the latest products and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance.
• Cultivate an understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social.
• Own digital strategy and day-to-day account needs across various clients in coordination with the Digital Brand Consultant and Onsite Store Associate, and other internal stakeholders.
• Together with Digital Brand Consultant, ideate on media strategies, tactics, and targeting for media plans, ensuring information is presented in a client-friendly, digestible format that conveys the key takeaways and insights.
• Responsible for setting up, optimizing, and managing digital media buys, and other projects and ensuring deliverables are of the highest caliber and free of errors.
• Execute both site direct and programmatic media buys.
• Manage the media campaign KPI to drive results and performance, and clearly articulate successes and recommendations.
• Monitor campaign performance and own all programmatic optimizations.
• Present media recommendations and participate in client facing activities as needed.
• Recommend new processes or workflow modifications on media strategy and planning to ensure consistent and repeatable processes are used
• Together with the internal team, ensure high levels of campaign performance, client satisfaction, and retention are delivered.
• Provide mentoring and guidance to Online Marketing Associate, Onsite Store Associate, and Management Associates
• Understand and continuously research the media industry to stay at the forefront.
• Understand and challenge media conventions.

• Bachelor’s degree
• 2+ years of experience in digital media planning, including: site direct, paid search, paid social, and programmatic (both planning and buying)
• Previous experience trafficking digital media campaigns, ad operations background, or solid understanding of technical digital media setups
• Must have a true thirst to understand technology and strategy, while excelling in data quantifying.
• Expertly synthesize complex digital strategies and optimizations into digestible insights
• Ability to transform business numbers into actionable digital media strategy
• Ability to analyze large sets of data
• Can manage a variety of concurrent projects independently
• Has strong balance of long term thinking with short term results
• Works well in a cross functional team environment
• Thrives in building rapport and collaborates well with others within the company and externally
• Strategic and critical thinker, independent, and active problem solver
• Curious, creative, and passionate.