Category and Merchandising Manager

Generika Drugstore

Is a verified Kalibrr employer

1 opening
Preferred Educational Attainment
Graduated from college
18 days ago
Application deadline
in a year
Recruiter responds
36% of the time
Recruiter last seen
12 hours ago
Employment Type
Full time
Office Address
1st St. Cervantes Compound, Km.17, Parañaque, Philippines
Minimum Qualifications:
Graduated from college

A. Education and Experience

  • Bachelor's Degree in any 4-year course preferably Business related Course;
  • Master's degree in Business Administration is preferred;
  • With 5-10 years related experience in Sales and Marketing preferably in Healthcare or Pharmaceutical Industry, strong verbal and written skills in English,
  • Ability to produce business reports and templates;
  • With 5-10 years experience in People Management;

B. Competencies

  • Have excellent communication skills and superb at customer interaction;
  • Have excellent people management skills;
  • With strong analytical thinking especially in handling sales, trade marketing and account management;
  • Can work under pressure but with minimal supervision;
  • Willing to work on extended work hours;
  • Flexible, creative and can do multi tasking;
  • With Driving Skills and valid Driver's License.
Job Description

Space Management

  • Devise a merchandise plan including but not limited to producing layout plans, shelf planogram for stores; that will optimise the sales volume and profitability of designated product areas;
  • Use specialist computer software in developing the planograms and store lay-outs
  • Work closely with design staff and operations department heads to decide how goods should be displayed d to maximise sales;
  • Analyse every aspect of bestsellers (for example, the bestselling price points, colours or styles) and ensuring that they reach their full potential;

Category Management

  • Devise long-term development strategies for product categories
  • Analyse past sales figures/trends to anticipate future product needs.
  • Analyse data or insights to determine industry and consumer trends
  • Develop exit strategies for unsuccessful products
  • Determine the positioning of a product category to maximize visibility
  • Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
  • Collaborate with Purchasing Department and merchandisers to expand product categories
  • Make forecasts for product demand to ensure the sustainability of inventory
  • Develop alternative revenue streams from store displays and merchandising

Sales and Store Inventory Planning

  • Plan product ranges and preparing initial stock plans in conjunction with results of market study
  • Maintain a comprehensive library of appropriate market date;
  • Maintain awareness of competitors' performance;
  • Monitor slow sellers and taking action to reduce prices or set promotions as necessary;
  • Gather information on customers' reactions to products;
  • Analyse the previous season's sales and reporting on the current season's lines;
  • Identify production and supply difficulties and dealing with any problems or delays as they arise;
  • Make financial presentations to senior managers;
About Generika Drugstore

The Generika Drugstore is the pharmaceutical retailing arm of the Generika group, one of the pioneers in the distribution of quality generic medicines in the Philippines. As a subsidiary of Ayala Healthcare Holdings, Inc., a wholly owned subsidiary of Ayala Corporation, Generika aims to be the leading national drugstore chain that provides quality affordable generic medicines with superior customer service and a strong sense of social purpose. With over six hundred (600) retail drugstores in the Philippines and backed by its strategic, long term partnership with Ayala Corporation, Generika seeks to help address the gaps in affordable retail healthcare and raise its level of efficiency and accessibility to serve Filipino families by providing a wide range of quality medicines at affordable prices.

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