ABS-CBN Star Cinema
ABS-CBN Star Cinema

Digital Media | Business Development Head  

ABS-CBN Star Cinema

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 5 years ago

2018-11-09T16:00:00+00:00
Job closed.

Job Description

Position Summary

The Head, Digital Media/Business Development shall be responsible for providing clear business strategies and directions for digital business of ABS-CBN Movies Ecosystem.

Duties and Responsibilities

  • Manage business revenue performance for digital business (ex. P&L, revenue streams, cost assessments, efficiencies)
  • Integrate internal efforts to develop and deliver digital products / execute digital campaigns
  • Work with teams from other business units and partners for shared digital products/campaigns
  • Look for new digital revenue streams as relevant to the Movies Ecosystem business
  • Define guiding principles for client engagement strategies and campaign roadmaps based on overall business directions for the Movies Ecosystem
  • Serve as thought leader for Movies ecosystem product development
  • Plan and define how Movies ecosystem can synergize with other business units
  • Work with internal teams and external partners to understand requirements and deliver as per project roadmap


Digital business development of Movies Ecosystem

  • Strategic direction, P&L management, KPI management (Growth, revenue, process efficiency, 360 integration, platform management)
  • Productization- Monetization of content on digital
  • Discovery of new digital revenue streams


Digital campaigns within scope of Movies Ecosystem

  • Planning and implementation of strategic initiatives and tactical campaigns
  • Planning and implementation of assigned executions for shared campaigns with other business units (close coordination with other LOBs and partners


Day-to-day management of platforms and digital content publishing of Movies Ecosystem

  • Direction setting, management, maintenance of Movies Ecosystem digital platforms (current, future)
  • Aligning digital content to overall digital business plan and campaign roadmaps
  • Oversee digital video production (Revenue potential for Movies Ecosystem)
  • Oversee content publishing (For website, have to shift from lead generation to revenue potential)
  • Oversee socials publishing and community management
  • Oversee management of Star Cinema YouTube, Star Cinema Website, Star Cinema Facebook and SNS (Social Networking Service)

Minimum Qualifications

  • Graduate of Mass Communication, Business Management, Marketing or any related course.
  • With at least 5 years of solid work experience in Digital Marketing in a managerial capacity
  • Actual exposure to work that involves crafting of strategies/synergy for digital products and initiatives
  • Strong business acumen
  • Working knowledge in Social Networking Sites (Facebook, Instagram, Twitter, etc.) management and digital platforms management (Websites, etc.)
  • Good grasp of work flow for web development, web publishing, online community management, social media management, web graphic design and web/digital video production
  • Background in project management
  • Outstanding presentation skills
  • Excellent written and oral communication skills

Perks and Benefits

  • Paid HolidaysPaid Holidays
  • Paid Vacation LeavePaid Vacation Leave
  • Paid Sick LeavePaid Sick Leave
  • Maternity & Paternity LeaveMaternity & Paternity Leave
  • Retirement Benefit PlansRetirement Benefit Plans
  • Life InsuranceLife Insurance
  • Medical / Health InsuranceMedical / Health Insurance
  • Medical, Prescription, Dental, or Vision PlansMedical, Prescription, Dental, or Vision Plans
  • Employee DiscountsEmployee Discounts

Required Skills

  • Project Management
  • Digital Marketing
  • Social Media Management

Preferred Courses

  • Mass Communication
  • Business Administration [Marketing & Advertising Management]

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines

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About ABS-CBN Star Cinema

Experience Life through Movies ABS-CBN Film Productions, Inc. or Star Cinema is one of the leading Filipino Film production and distribution outfit. It has produced more than 240 films in various genres that suit the preferences of Filipinos of all ages and background from anywhere in the world. As of 2015, Star Cinema has captured more than 83% of the theatrical market share. More than half of its total releases reached and exceeded the 200M mark in the box office with Sisterakas (2012) and It Takes a Man and a Woman (2013) earning more than 400M worldwide. Girl, Boy Bakla, Tomboy has reached more than 400M at the box office becoming the highest grossing Filipino movie of all time. Star Cinema continues to dominate the industry by producing multi-awarded and box office movies that set the trend in Philippine cinema.

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