Digital Ad Sales Manager

ABS-CBN Global

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full time
Posted 2 months ago and deadline of application is on 14 Jul
Recruiter was hiring 36 minutes ago

Digital Ad Sales Manager

ABS-CBN Global

Job Description

  • Strategy Development
    • Defines feasible & effective sales programs based on company's business directions.
    • Analyzes basic sales competitive strategies.
    • Identifies and recommends the most effective sales approach to manage competition.
    • Relates sales performance and agency feedback, and identifies sales (forecasting).
  • Achieving Sales Targets
    • Ensures achievement of sales targets provided.
    • Provides input to clients on time on queries pertaining to developments in the programming of all platforms using on-line facilities.
    • Ensures that monthly sales quota is reached.
    • Prepares report on monthly performance and projections.
    • Ensures that ABS-CBN Global and all its platforms and products are not only in the marketing plans of the different agencies but also gets a hefty portion of the advertising budget by:
      • Keeping abreast with the overall ratings position vis-a-vis rival networks all time slots, days & ratings period;
      • Having substantive knowledge of advertisers' products and marketing plans for possible tie-up with various programs.
      • Encouraging advertisers to support the platforms of ABS-CBN;
      • Being aware of rival station's strategies and products and how we are better.
  • Effective Client Servicing
    • Provides effective client servicing to all accounts handled through but not limited to:
      • Communicating well with clients, maintaining easy and friendly rapport
      • Anticipating unforeseen and problematics situations that may arise in the delivery of services and the ability to proactively source for solutions that can address client's concerns and issues.
      • Establishing effective relationships/ partnerships with clients through a personalized approach (i.e. PR, remembering birthdays and company anniversaries, attending to reasonable requests of clients, etc.)
  • Negotiation
    • Effectively employs with the approval of the Division Head, various negotiation approaches, strategies and tactics gained through experience and exposure to deals and transactions in order to gain the highest level of confidence and trust from clients.
    • Communicates negotiation goals and targets.
    • Arrives at mutually acceptable agreement with the client without compromising business directions.
  • Managing and developing people
    • Sets objectives for the group handled, developing corresponding work plans.
    • Assesses employee performance and conducts performance discussions, coaching and mentoring.
    • Identifies training and skills development initiative for team members for growth and competency improvements.
    • Takes timely action to keep the group's effective working relationship.

Minimum Qualifications

  • Graduate of any business-related course: BS Marketing, BS Entrepreneurship, Business Management, etc.
  • Must have 5+ years of media-related experience selling digital platforms as well as previous sales management experience;
  • Must be familiar with prevailing internet technologies such as HTML, streaming media, ad tagging, blogging, RSS, etc.
  • Exceptional project management skills
  • Exceptional presentation and client management skills
  • Able to relate well with people from all levels
  • Flexible, thrives under pressure.
  • Good verbal and written communication skills.

Required Skills

  • Digital Marketing

Preferred Courses

  • Marketing
  • Entrepreneurship
  • Business Management

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
content Development Distribution
1 opening

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About ABS-CBN Global

ABS-CBN Global utilizes the latest technology and available resources to provide Filipinos the most innovative products and services in content development and distribution, telecommunications, retail, money remittance, cargo forwarding, and social networking. ABS-CBN Global goes beyond content development and distribution as part of its mission to serve, empower, connect, and instill national pride among Filipinos worldwide. ABS-CBN Global provides products and services that enable Filipinos overseas to connect and nurture relationships with the Philippines and Filipinos worldwide.