Brand Specialist (for ABS-CBN Global)  

MAJOR DUSTIES & RESPONSIBILITIES:

Strategy Development

• Develops in-depth understanding of consumer needs, category trends & competitive landscape
• Partners with the research team on quantitative and qualitative research to deliver actionable insights and have a deeper understanding of target consumers
• Defines the global go-to-market strategy, positioning and plans

Marketing Program Implementation

• Develops & executes global marketing programs, integrated campaign & communication plan to drive acquisition, engagement, retention and winback
• Measures post-campaign results & analysis to ensure that learnings and recommendations flow into future activity
• Manages & monitors brand, product or content-specific marketing budget and P&L

Multi-Functional Team Collaboration

• Liaises with Corp Marketing, CRM, CBD (Research) and other LOBs
• Collaborates with Global Product/BU, Content, Socials, Promo & Creative Team
• Works closely with Regional Marketing for customization and enhancement of global marketing plans
• Coordinates with Internal & External Agencies

• Graduate of a 4-year marketing, advertising, business/management course or related field
• Work experience – minimum of 2 years experience in marketing (traditional or digital), advertising, content marketing, brand or accounts

Technical Skills Required:

• Excellent written and verbal communication skills
• Strong research and analytical skills
• Strong project management skills

Other Skills Required:

• Creative and innovative thinker and planner
• In-depth understanding of the brand and its position in the market
• Confident in producing work across multiple platforms
• Goal-oriented, organized team player and highly flexible
• Proactive
• Able to align multiple brand strategies and ideas
• Takes ownership of brand voice and vision