ABS-CBN Corporation
ABS-CBN Corporation

Brand Specialist (for Franchise Management)  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 5 years ago

2019-08-30T16:00:00+00:00
Job closed.

Job Description

I. Franchise Brand Development

  • Works with the Brand Head to identify the target market of franchise brands through the analysis of demographics, psychographics, defined media habits, and consumption
  • Creates the brand development strategies for franchise brands
  • Continuously reviews best practices from benchmark franchises

II. Product Portfolio Development

  • Recommends, through analysis and research, ways to explore revenue streams for franchise brands
  • Works with internal and external businesses to develop ancillary products with the objective of growing the franchise brand’s product portfolio
  • Assists in ensuring that timelines and deliverables for franchise brands and ensures these are on track

III. Brand Marketing Communications

  • Develops integrated marketing communication plans for franchise brands
  • Builds and ensures the proper implementation of the franchise brand bible
  • Handles message management to ensure that internal and external media platforms are aligned with the communication objectives of the franchise brand
  • Implements and monitors franchise promotional executions

Minimum Qualifications

  • Graduate of Marketing, Business, Advertising, or equivalent
  • 3-4 years experience in Marketing and/or Advertising (Brand Marketing, Traditional/ Digital Marketing)
  • Preferably with exposure in FMCG, Retail
  • Experience in management of brand P&L
  • Familiar with 360 marketing
  • Digital savvy
  • Has content appreciation
  • Strategic and creative at the same time
  • Detail-oriented
  • Works well under pressure
  • Highly analytical
  • Is able to work independently and within groups

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
3 openings
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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