ABS-CBN Corporation
ABS-CBN Corporation

Product Marketing Specialist | Adober Studios  

ABS-CBN Corporation

  • Quezon City, Philippines
    ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 5 years ago

2019-07-30T16:00:00+00:00
Job closed.

Job Description

Position Summary

Product Marketing Specialist works as a point person for all advertising and branded requirements for Adober Studios. In close coordination with Digital Media Sales and Marketing team, s/he is responsible for the conceptualization, implementation and post-performance assessment of all executions related to Adober Studios – its content creators and original content. S/he must have an understanding on how to plan and execute a holistic advertising campaign.

Duties and Responsibilities

  • Locates and contacts potential clients to offer brand collaborations and partnerships
  • Prepares and delivers sales presentations to new and existing clients
  • Provides clients with cost estimates of branded executions
  • Facilitates production of branded executions from conceptualization to publication
  • Prepares post-mortem reports
  • Selects and recommends content creators that are aligned with the client’s brief and requirements
  • Brainstorms with internal team in coming up with advertising campaign for all its clients

Minimum Qualifications

  • College Graduate with a degree in Communication Arts, Marketing Communication, Advertising, Communications, and Media Studies and the likes
  • Has good writing and communications skills
  • Has experience in Digital Marketing and Sales Advertising
  • Proficient in Microsoft Office.
  • Familiar with basic social media platforms
  • Familiar with YouTube analytics. Can provide a thorough assessment of video performance and can give recommendations for optimization and improvement of campaign

Required Skills

  • Sales and Marketing Knowledge
  • Digital Marketing
  • Advertising

Preferred Courses

  • Communication Arts
  • Marketing Communication
  • Advertising

Jobs Summary

Job Level
Entry Level / Junior, Apprentice
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
2 openings
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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