ABS-CBN Corporation
ABS-CBN Corporation

Client Investment Head  

ABS-CBN Corporation

  • Quezon City, Philippines
    10/F, ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-03-30T16:00:00+00:00
Job closed.

Job Description

Provides sales support to the different sales teams within the division through Strategic Revenue Planning/Maximization & Platform Planning, Target Segment Understanding, Data & Advertiser Analysis, Macro Analysis and Media Buying & Planning.

Duties & Responsibilities:

Strategic Revenue Planning/Maximization and Platform Planning

    • Formulation of sales strategies and deployment tools/tactics to cushion effects of CPIRP, maximization of package paid by advertisers, check and maximize advertiser opportunities
    • Review, setting & evaluation of appropriate pricing models
    • Review of packaging guidelines & valuations to ensure “salability” and competitiveness
    • Ensures weekly sales deployment of new programs is managed and updates cascaded by providing research insights to AEs and to the Trade.

Target Segment Understanding

    • Develop cross-platform package templates based on target segments

Data and Advertiser Analysis

    • Analysis of client/advertiser’s sales performance for the formulation of relevant sales strategies
    • Analysis and comparison of projected sales versus actual sales
    • Advertiser analysis/industry trending
    • Load monitoring and analysis per program
    • Monitoring and analysis of program ratings and equivalent sales revenues

Pricing

    • Recommends pricing model and valuation of media products. Leads preparation of negotiation primers and acts as co-lead in the annual negotiation process with key advertisers
    • Analyzes and evaluates the effectiveness of sales, methods, costs and results
    • Creates standalone packages as well as other generic cross-platform packages
    • Base Rate management (for non-channel 2 properties)

Process & Systems

    • Recommends and administers policies and procedures to enhance operations

Macro Analysis

    • Media Landscape
    • Company and competitor analysis
    • Business & economic trends

Media Buying and Planning

    • Media Buying & Planning of Intercompany and subsidiary brands

Other Sales Support Functions

    • Development of sales projection tools and processes to help sales team track and manage their respective businesses
    • Problem solving: draw out support of Sales, Marketing and client to support difficult project/pitches

Minimum Qualifications

  • Candidate must possess at least a Bachelor's/College Degree in Communication Research, Statistics, Mathematics, Mass Communication, Sales/Marketing/Business courses, Financial Management or equivalent
  • At least 5 solid years of work experience in data analysis, working in ad/media agency
  • Problem solving skills, analytical skills, strategic thinking skills, good communication skills
  • Proficient in spreadsheets, forecasting

Required Skills

  • Organizing and Planning
  • Competitor Analysis
  • Data Analysis
  • Advertising
  • Market Research

Preferred Courses

  • Advertising
  • Business Administration
  • Mass Communication

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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