Digital Vectors Planner  

POSITION SUMMARY:

The Digital Vectors Planner’s primary function is to customize Digital Display and Video campaigns for clients, utilizing the various ABS-CBN solutions. S/He will work with internal team to deliver successful digital campaigns.

MAJOR DUTIES AND RESPONSIBILITIES:

• Work with internal team and client to understand the client’s business objectives and advertising strategy
• Accountable in customizing the best solution for client using the company’s solutions.
• Responsible for the overall performance of the digital campaign. Ensuring that client KPIs and/or benchmarks are met/exceeded.
• Partner with internal team to present the proposal, cost and schedules to the client and upsell opportunities and strategies to grow top line advertiser revenue.
• Using research or best practices, be able to identify the target audiences for the company/client
• Brainstorm ways to constantly improve audience segmentation strategy and supply strategy to gain a competitive advantage and maximize reach and scale
• Assist Marketing Strategy with the creation of case studies to document repeatable success stories
• Present historical insights pre-sale to assists Account Management
• Maintain full understanding of all the company’s digital products and constantly provide insight and feedback to Product Management team and platform partners to improve capabilities and offerings
• Be on the lookout for new technologies and strategies for better digital advertising
• Be up to date on digital ads trends and best practices such as IAB, MRC, etc.

• Graduate of a 4-year communication, advertising, marketing or business course (and other equivalent courses)
• Work experience – minimum of 2-3 years in a media agency, primarily handling digital campaigns
• Programmatic-trained specialists a big plus
• Comprehensive digital media ins and outs, most especially optimization and insight crafting and mining, good character skills, excellent client servicing skills and crisis management