Branded Entertainment & Partnerships Manager | For pooling

ABS-CBN Corporation

  • Quezon City, Philippines
    ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full time
Posted a month ago and deadline of application is on 30 Aug
Recruiter was hiring a day ago

Branded Entertainment & Partnerships Manager | For pooling

ABS-CBN Corporation

Job Description

  • Manages marketing, media planning, budgeting and buying campaigns for ABS-CBN and its subsidiaries.
  • Develops creative and effective integrated marketing promotional campaigns that achieve business and communication goals
  • Understands brands, derives relevant and deep insights about the market and determines the strategic use of multimedia touchpoints.
  • Preferably with digital marketing and digital media planning experience with the ability to develop digital campaign plans including all aspect of digital media and align with overall integrated marketing strategy.
  • Develops and executes results-oriented marketing plans across various channels such as paid search, performance display, affiliate marketing, paid media and re-targeting.
  • Works closely with ABS-CBN’s key advertising clients and agency partners in developing and implementing customized integrated above the line and media solutions that support clients’ campaigns and brands.
  • Keeps up-to-date on digital marketing trends and developments, including attending conference and industry events.
  • Understands and analyzes marketing KPIs, develops scorecards and reports on results and key initiatives to senior management and other stakeholders.
  • Able to lead and inspire the creative process.
  • Able to deliver clear, effective and professional presentations.
  • Able to turning ideas into reality through efficient and careful planning, organizing and working with resources and different team players while keeping an eye on the objectives of the project.

Minimum Qualifications

  • Candidate must possess at least a Bachelor’s/College Degree in Marketing, Business, Public Relations, Communications, Advertising, or equivalent
  • With substantial experience in brand management or any of the related fields in the areas indicated above
  • Notable organizational skills, can steer projects and manage people
  • Time management, interpersonal/ communication skills, organizing skills, and problem-solving skills are essential as much as customer service and sales skills
  • Must have a good command of the English and Filipino language.
  • Preferably with digital marketing experience, up to date on trends and developments in the market

Required Skills

  • Relationship Management
  • Brand Management
  • Marketing Communications
  • Events Management

Preferred Courses

  • Marketing
  • Advertising
  • Business

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
10/F, ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
3 openings

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.