ABS-CBN Corporation
ABS-CBN Corporation

Branded Entertainment & Partnerships Manager | For pooling  

ABS-CBN Corporation

  • Quezon City, Philippines
    ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-08-30T16:00:00+00:00
Job closed.

Job Description

  • Manages marketing, media planning, budgeting and buying campaigns for ABS-CBN and its subsidiaries.
  • Develops creative and effective integrated marketing promotional campaigns that achieve business and communication goals
  • Understands brands, derives relevant and deep insights about the market and determines the strategic use of multimedia touchpoints.
  • Preferably with digital marketing and digital media planning experience with the ability to develop digital campaign plans including all aspect of digital media and align with overall integrated marketing strategy.
  • Develops and executes results-oriented marketing plans across various channels such as paid search, performance display, affiliate marketing, paid media and re-targeting.
  • Works closely with ABS-CBN’s key advertising clients and agency partners in developing and implementing customized integrated above the line and media solutions that support clients’ campaigns and brands.
  • Keeps up-to-date on digital marketing trends and developments, including attending conference and industry events.
  • Understands and analyzes marketing KPIs, develops scorecards and reports on results and key initiatives to senior management and other stakeholders.
  • Able to lead and inspire the creative process.
  • Able to deliver clear, effective and professional presentations.
  • Able to turning ideas into reality through efficient and careful planning, organizing and working with resources and different team players while keeping an eye on the objectives of the project.

Minimum Qualifications

  • Candidate must possess at least a Bachelor’s/College Degree in Marketing, Business, Public Relations, Communications, Advertising, or equivalent
  • With substantial experience in brand management or any of the related fields in the areas indicated above
  • Notable organizational skills, can steer projects and manage people
  • Time management, interpersonal/ communication skills, organizing skills, and problem-solving skills are essential as much as customer service and sales skills
  • Must have a good command of the English and Filipino language.
  • Preferably with digital marketing experience, up to date on trends and developments in the market

Required Skills

  • Relationship Management
  • Brand Management
  • Marketing Communications
  • Events Management

Preferred Courses

  • Marketing
  • Advertising
  • Business

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
10/F, ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
3 openings
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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