Campaign Management Analyst
ABS-CBN Corporation
- Quezon, PhilippinesABS-CBN Mother Ignacia Street, Sgt. E.A. Esguerra Avenue Corner, Quezon City 1100 Metro Manila, Quezon, Metro Manila, PhilippinesQuezonMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
- Work with the Data Analysts of Customer Business Development to gain full and thorough understanding of the data of the different lines of businesses
- Supports the Customer Lifecycle Management (CLM) Lead, business partners and stakeholders with the understanding of business and data requirements, and designs campaigns in IBM UNICA or SAS
- Execute and monitor campaigns created in IBM Unica or SAS using the different Marketing Channels identified
- Collate data relating to campaign performance and provide regular updates using SAS or UNICA
- Provide pre-campaign and post-campaign analysis for the campaigns
- Provide insights on better campaign execution and design based on analysis
Minimum Qualifications
- Degree in Business, Marketing, Mathematics, Statistics, Economics or any related course
- Ideally, 1-2 years combined experience in data visualization, data mining, data analysis, and/or business intelligence/performance
- Strong experience in designing and presenting complex data sets in visually compelling formats using SAS
- Ideally with experience with extracting data from databases, ideally in an enterprise data warehouse and reporting platform
- Knowledge of IBM UNICA or related software is a plus
- Proficiency in Excel; SQL and statistics knowledge is a must
- Excellent computer skills including Microsoft Office applications
- Excellent interpersonal, written, and oral communication skills
- Ability to work in a team fostered environment
- Ability to work in a multi-tasked environment
- Ability to prioritize and organize work
- Ability to adapt to a flexible schedule
Required Skills
- Data Visualization
- Analyzing Data
- SASS
- Data Analysis
- Data Interpretation
Preferred Courses
- Statistics
- Mathematics
- Applied Economics [Financial Economics] and BS Applied Corporate Management
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- IT and Software
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- ABS-CBN Mother Ignacia Street, Sgt. E.A. Esguerra Avenue Corner, Quezon City 1100 Metro Manila, Quezon, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 2 openings
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect