ABS-CBN Corporation
ABS-CBN Corporation

Digital Campaign Strategy Head  

ABS-CBN Corporation

  • Quezon City, Philippines
    Quezon City, Metro Manila, Philippines, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired a year ago

2023-04-29T16:00:00+00:00
Job closed.

Job Description

The Head of Digital Campaign Strategy oversees the maximization of advertiser revenue opportunity by leading the development of integrated marketing communication proposals that seamlessly utilize ABS-CBN Digital’s creative, media, artists, adtech and data.

  • Lead the strategy and development of integrated marketing communication client proposals;
    • Develop data driven strategic client proposals and packages that maximize the revenue opportunity of our creative, digital media, artists, adtech and data assets
    • Ensure that the integrated marketing communication proposals are in line with the brands objectives
    • Ensure that clients campaign KPI’s and target cost efficiencies are aligned and achievable while maintaining a healthy ABS CBN P&L
    • Collaborate with the different business units in the development of these integrated communication proposals
    • Ensure campaign strategy is executed as planned
    • Ensure insightful and actionable mid campaign and/or end of campaign reports are provided to clients
  • Co-lead quarterly business reviews with key clients;
  • Proactively identify and develop innovative test and learn initiatives with key clients that capitalizes our creative, media, technology and data assets;
  • Lead the creation of case studies and white papers that will strengthen the ABS-CBN Digital proposition;
  • Consolidate data and analyze past campaign results to create a library of benchmarks and learning;
  • Maintain and manage campaign planning, monitoring, measurement and insighting tools;
  • Work with both internal units and external vendors to stay abreast of digital advertising, adtech, media planning, and tracking innovations;
  • Mentor and guide junior members of the digital strategy team in campaign strategy, media planning, and campaign insighting/evaluation;
  • Ensure that the sales team is updated and trained on the latest trends, products, solutions and adtech.

Minimum Qualifications

  • 8-10 years of digital advertising strategy with media/planning/buying experience and/or with a publisher/media company in a strategic role;
  • Experience in influencer marketing;
  • Bachelor’s Degree in Business Administration, Management, Economics, Communication, Research, or Marketing
  • Strong analytical and number skills and ability to turn data into actionable insights with experience in using analytics dashboards and platforms
  • Google and Facebook certifications
  • Highly proficient in planning and implementing campaigns in Facebook and Google platforms
  • Experience in programmatic platforms (DSP, SSP, Ad Exchange and DMP)
  • Good MS Excel and PowerPoint skills
  • Excellent communication and presentation skills

Required Skills

  • Google Analytics
  • Facebook Ads
  • Digital Marketing
  • Strategic Planning
  • Advertising

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Often
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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