ABS-CBN Corporation
ABS-CBN Corporation

Digital Advertising Self-serve Hub (DASH) Marketing and Partnership Lead  

ABS-CBN Corporation

  • Quezon City, Philippines
    Quezon City, Metro Manila, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full timeFULL_TIME

Expired a month ago

Job closed.

Job Description

Position Summary

ABS-CBN’s digital business has been rapidly growing and it is key that crucial talents are in place to keep this momentum going. One of the departments in the Digital division, “Digital Revenue” – aims to have a total view of all the revenue streams of ABS-CBN on digital, it also has a strategic and holistic view of how each revenue stream grows, spots opportunities for growth, influences go-to-market ideas for advertisers, looks at trends for ABS-CBN’s subscription and advertising revenues, and has the business acumen to formulate business models to ensure that the company is earning its maximum revenue potential.

Part of the oversight of the Digital Revenue org is a product called the ABS-CBN Digital Advertising Self-serve Hub or DASH for short. This allows advertisers to place their digital ads on ABS-CBN’s web and app properties via an easy-to-use self-serve platform which was launched Dec 2020 with the aim of growing the long-tail and eventually, large advertiser business of ABS-CBN.

Major Duties and Responsibilities

  • Leads all DASH - marketing-related activities (from strategy down to execution; For eg: go-to-market pitch decks, marketing collaterals/e-flyers)
  • May also forge and execute partnership agreements with key organizations to acquire users for DASH
  • Acts as Revenue and partnerships support for DASH
  • Aligns with internal ABS-CBN divisions or lines of businesses/teams on DASH marketing-related initiatives and implementation
  • Helps cull relevant data / reports on DASH
  • Handles the day-to-day operations support for DASH working with relevant teams from Ad Operations, Digital Consumer Tech, 3rd party partners, etc.
  • Creative support for Digital Marketing Creatives team for advertiser go-to-market efforts (and potentially, branded campaigns)
  • Support for business ventures of ABS-CBN digital, an example of this but not limited to, is the collaboration with digital and creative agencies for creative marketing solutions for advertisers, and other relevant partnerships for ABS-CBN’s owned and operated digital properties
  • May also potentially handle projects or initiatives with the nature of earning revenues for the Digital division of ABS-CBN

Minimum Qualifications

  • At least 3 years of work experience related to the role
  • Experience working in a digital media / ad agency, digital marketing / digital product marketing is a plus
  • Ability to do creative lay-outs, art and copy-related skills (showcasing portfolio of previous work is a big plus)
  • Proficient in Adobe Photoshop, or any lay-out software available
  • Video editing skill is a plus
  • Proficient in MS Powerpoint, Keynote, Google Slides, MS Excel / Google Sheets, MS Word, and any equivalent software
  • Excellent communication skills, with knowledge on how to utilize multiple media touchpoints
  • Empathetic and servant leader that can steer projects and manage people effectively and efficiently

Required Skills

  • Digital Marketing

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
1 opening

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.

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