Sales Strategist | ABS-CBN Global Manila
ABS-CBN Corporation
- Quezon City, PhilippinesQuezon City, Metro Manila, Philippines, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro ManilaQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Position Summary
The Digital Sales Strategist provides Digital Sales supports the sales and revenue objectives of the Ad Sales team through Strategic Revenue Planning/Maximization & Platform Planning, Target Segment Understanding, Data & Advertiser Analysis, Macro Analysis and Media Buying & Planning.
Major Duties and Responsibilities
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- Strategic Revenue Planning/Maximization
- Formulation of digital sales strategies and deployment tools/tactics to maximize package paid by advertisers, check and maximize advertiser opportunities
- Review, setting & evaluation of appropriate pricing models
- Review of packaging guidelines & valuations to ensure “salability” and competitiveness
- Ensures weekly sales deployment of new programs is managed and updates cascaded by providing research insights to Sales Heads/ AEs and to the Trade.
- Target Segment Understanding
- Develop digital sales package templates based on target segments
- Data and Advertiser Analysis
- Analysis of client/advertiser’s sales performance for the formulation of relevant digital sales strategies
- Analysis and comparison of projected sales versus actual sales
- Advertiser analysis/industry trending
- Load monitoring and analysis per program
- Pricing
- Recommends pricing model and valuation of media products. Leads preparation of negotiation primers and acts as co-lead in the annual negotiation process with key advertisers
- Analyzes and evaluates the effectiveness of sales, methods, costs and results
- Process & systems
- Recommends and administers policies and procedures to enhance operations
- Macro Analysis
- Media Landscape
- Company and competitor analysis
- Business & economic trends
- Other Sales Support Functions
- Development of sales projection tools and processes to help sales team track and manage their respective businesses
- Problem solving: draw out support of Sales, Marketing and client to support difficult project/pitches
- Strategic Revenue Planning/Maximization
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Minimum Qualifications
Qualifications
- Graduate of any 4-year course but bachelor’s degree in Advertising, Business Administration, Marketing, Communications or any related course
- Work Experience – minimum of 2 years’ experience as a strategist in Advertising, Sales, Marketing, or its equivalent; preferably with related experience in media agency and digital sales
- Must be/possess the following
- exceptional communication skills, both oral and written
- superior interpersonal skills and be able to create rapport with people of all demographics
- polished and maintains a professional, put-together demeanor
- confident, ambitious, self-motivated and should strive when working independently
- keen listener able to pick up clues that will help close sales.
Behavioral Competencies:
- Must possess a teamwork attitude when collaborating with all stakeholders
- Must be people-oriented
- Must be able to observe integrity when dealing commitments with internal as well as external clients
- Must have discipline when creating strategic plans and follow strict timelines of projects
- Must be result-driven
Other requirements:
- Willing to travel to other countries, if required
- Willing to work more than 8 hours and adjust to other region’s time zone
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Often
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect