Audience Marketing Manager | Project-based
ABS-CBN Corporation
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Duties and Responsibilities:
The Audience Marketing Manager conceptualizes & sees through the implementation of strategic Audience/Consumer Marketing campaigns to drive results for Project Innova. This role entails teaming up with concerned stakeholders such as channel and programming heads, business unit managers, product, and tech teams to establish the channel’s positioning, utilizing traditional and digital media to ensure that it delivers engaging interactive marketing content experiences to its target audience.
You will enjoy this role if you:
- love marketing and brand management
- have an eye for design with a creative mind who is in a mission to innovate and create groundbreaking marketing campaigns
- are a media junky who loves creating or consuming content in different formats from different platforms
- are a pop culture enthusiast with a wide range of interests
- are excited in turning ideas to actual experiences by working with partners for proper execution/ implementation.
- are thrilled with results, and know how to tinker with marketing data and use it to formulate actionable insights
- enjoy content consumption and content creation
What you’ll do:
- Formulate marketing strategies that will create executions that engage and connect with the target market which will lead to developing brand love for the channel and its programs
- Brainstorm and come up with key campaign messages for the channel and its programs, aligned with the overall branding and communication strategy.
- Define target markets through the use of demographics, psychographics, technographics and other consumption habits
- Be the brand guardian who makes sure that strategies and branding guidelines are followed and applied to various platforms and executions
- Lead and manage other projects as identified by the Marketing Head in relation to the project’s strategic pillars or initiatives.
- Monitor and optimize campaigns in a timely and efficient manner while taking notes of learning opportunities along the way.
Minimum Qualifications
- A graduate of marketing or advertising course
- A marketer or brand manager with at least 3-5 years of experience in marketing and/or brand management. Advertising experience is a plus
- Most preferably knows what makes content interesting and engaging, one with high familiarity and engagement to different platforms (new media/ social networks and OTT sites) and various forms of content
- Digital and Media Savvy
- proficient in basic computer programs like Office 365 programs or the Google suite
- Familiar with 360 marketing
- Results oriented, agile, flexible and proactive
- Highly creative, organized, and strategic
- A good communicator both oral and written
This is a project-based employment.
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect