ABS-CBN Corporation
ABS-CBN Corporation

Media Marketing Manager | Project-based  

ABS-CBN Corporation

  • Quezon City, Philippines
    Quezon City, Metro Manila, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 2 years ago

2022-08-30T16:00:00+00:00
Job closed.

Job Description

Duties and Responsibilities:

This Media Manager is in charge of formulating media planning and buying strategies for Project Innova. Combining creative thinking with factual analysis, this manager ensures that campaigns reach their target audiences as effectively and efficiently as possible helping accomplish the given marketing objectives.

You will enjoy this role if you:

  • are media-savvy who knows the ins and outs of traditional and new media planning and buying
  • are thrilled with results, and know-how to tinker with marketing and media data and use it to formulate actionable insights
  • are a pop-culture enthusiast with a wide range of interests
  • are excited in turning ideas to actual experiences by working with partners for proper execution/ implementation.
  • loves to spot media trends and new, effective ways to buy media, loves to experiment, test and learn new media that is best for the campaigns launched
  • are a media junky who loves creating or consuming content in different formats from different platforms

What you'll do:

  • Work with the stakeholders to understand the business objectives and overall strategy of marketing campaigns
  • Analyze target audience media consumption habits, through the use of demographics, psychographics, technographics
  • Work with the creative, production, and partners to recommend the most efficient media buys for every objective, considering the best content formats and touchpoints
  • Prepare and present the strategy, detailed media plans & proposals, including cost & schedule to clients and teams.
  • Monitor and optimize performance of implemented media buys and share this information to key stakeholders
  • Lead and manage other media-related projects as identified by the Marketing Head in relation to the project’s strategic pillars or initiatives.
  • Create and present regular performance reports for campaigns during and post-implementation
  • Facilitate strategic media partnership deliverables

Minimum Qualifications

  • A graduate of Business/Marketing/Advertising related course
  • A media planner/buyer with at least 3-5 years of experience in a media company or advertising agency
  • Analytical, able to work with data to find insights and recommend action plans
  • Have Fundamental understanding of Media Planning/Buying, both traditional and digital
  • Have the ability to track and understand key measurements of campaign success
  • Proficient in basic computer programs like Office 365 programs or the Google suite
  • Digital and media savvy
  • Familiar with 360 marketing
  • Results-oriented, agile, flexible and proactive
  • Highly creative, organized, and strategic
  • A good communicator both oral and written
  • Creative, organized and strategic.

This is a project-based employment.

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
0
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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