Revenue Management and Growth Lead  

Position Summary

ABS-CBN’s digital business has been rapidly growing and it is key that crucial talents are in place to keep this momentum going. One of the departments in the Digital division, “Digital Revenue” – aims to have a total view of all the revenue streams of ABS-CBN on digital, it also has a strategic and holistic view of how each revenue stream grows, spots opportunities for growth, influences go-to-market ideas for advertisers, looks at trends for ABS-CBN’s subscription and advertising revenues, and has the business acumen to formulate business models to ensure that the company is earning its maximum revenue potential.

Major Duties and Responsibilities

1. Has a portfolio view of ABS-CBN’s revenue streams on digital, and creates high-level strategies and tactics that’s reviewed monthly for revenue opportunities based on what works, what doesn’t and what’s needed that would greatly impact over-all digital revenue. These strategies would influence the way ABS-CBN productizes its offerings and how to position these offerings.

2. Puts together a single-source of truth for ABS-CBN’s digital revenues (monitoring, tracking growth, etc), including new business opportunities from 3rd parties, and provides strategic insights and opportunities for growth and follows through on these actions working with various cross-functional teams; This means working also with finance, product, ad ops, sales and any necessary stakeholder.

3. Puts together sound and strategic revenue analysis charts/reports and formulates business models and pricing strategies (when applicable) with the objective of ABS-CBN gaining the highest revenue potential

4. Would also potentially handle project management for products/initiatives that are revenue-generating / focus on monitoring revenues for the org.

5. Would also potentially handle go-to-market initiatives based on revenue opportunities identified

• 3-4 years experience in digital, particularly with focus on data, statistics, analytics or economics and media planning and buying
• Experience working on tech / ad operations / sales is a plus
• Has creative and strategic skills
• Required to have advanced MS Excel / Google sheets skills
• Excellent communication skills, with knowledge on how to utilize multiple media touchpoints
• Notable empathetic and servant leadership, can steer projects and manage people effectively and efficiently
• Strong understanding of ROI-oriented digital revenue models for advertising and consumer