Platform Investment Specialist  

Major Duties and Responsibilities:

1. Strategic Revenue Planning/Maximization and Platform Planning
   1. Formulation of sales strategies and deployment tools/tactics to cushion effects of CPIRP, maximization of package paid by advertisers, check and maximize advertiser opportunities
   2. Review, setting & evaluation of appropriate pricing models
   3. Review of packaging guidelines & valuations to ensure “salability” and competitiveness
   4. Ensures weekly sales deployment of new programs is managed and updates cascaded by providing research insights to AEs and to the Trade.
2. Target Segment Understanding
   1. Develop cross-platform package templates based on target segments
3. Data and Advertiser Analysis
   1. Analysis of client/advertiser’s sales performance for the formulation of relevant sales strategies
   2. Analysis and comparison of projected sales versus actual sales
   3. Advertiser analysis/industry trending
   4. Load monitoring and analysis per program
   5. Monitoring and analysis of program ratings and equivalent sales revenues
4. Pricing
   1. Recommends pricing model and valuation of media products. Leads preparation of negotiation primers and acts as co-lead in the annual negotiation process with key advertisers
   2. Analyzes and evaluates the effectiveness of sales, methods, costs and results
   3. Creates standalone packages as well as other generic cross-platform packages
   4. Base Rate management (for non-channel 2 properties)
5. Process & systems
   1. Recommends and administers policies and procedures to enhance operations
6. Macro Analysis
   1. Media Landscape
   2. Company and competitor analysis
   3. Business & economic trends
7. Media Buying and Planning
   1. Media Buying & Planning of Intercompany and subsidiary brands
8. Other Sales Support Functions
   1. Development of sales projection tools and processes to help sales team track and manage their respective businesses
   2. Problem solving: draw out support of Sales, Marketing and client to support difficult project/pitches

• Candidate must possess at least a Bachelor's Degree in Business Studies/ Administration/ Management or equivalent.
• At least 5 years of work experience in data analysis
• Problem solving skills, analytical skills, strategic thinking skills, good communication skills
• Proficient in spreadsheets, forecasting