ABS-CBN Corporation
ABS-CBN Corporation

Marketing Officer (Creative Programs Inc.) | For Pooling  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-07-30T16:00:00+00:00
Job closed.

Job Description

Position Summary

The Marketing officer is responsible for creating and implementing effective promos and campaigns for LES events that increase customer satisfaction and earnings in alignment with the brand marketing strategy.

Duties and Responsibilities

Create and implement effective 360 marketing initiatives for CPI events based on the brand objectives, marketing strategy, and budget to increase affinity and brand following.

Work with brand’s Business Manager to create unique and creative events that will strengthen and drive revenue for the brand.

Lead smooth and organized implementation of events that will ensure customer satisfaction, this includes:

  • Creation of CE and P&L for the event
  • Closing event deals and partnerships
  • Sponsors/Client executions

Mount events within the approved budget and initiate ways to keep costs within budget (strategic partnerships, barter deals, etc.)

Initiate cross-promotion opportunities and brand alliances across ABS-CBN platforms and other partners that will aid in marketing assigned CPI events.

Minimum Qualifications

  • Bachelor’s degree in Mass Communication, Production, or other relevant field or equivalent education and experience,
  • At least one (1) year of Events experience is required
  • Excellent project management skills, with ability to organize and execute multiple projects under tight deadlines
  • Knowledgeable of events management processes and Microsoft Office Applications
  • Able to thrive and easily adapt in high pressure contexts
  • Outstanding interpersonal and communications skills

Jobs Summary

Job Level
Entry Level / Junior, Apprentice
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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