ABS-CBN Corporation
ABS-CBN Corporation

Associate Creative Director (Copy) for Branded Content | For pooling  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-08-30T16:00:00+00:00
Job closed.

Job Description

The Copywriter Lead assists with the creative direction and campaign development, as well as supervise teams on multiple design projects. He/she is a leader, a creative mind, and a project manager all in one. This role is responsible for developing concepts, campaigns and multiple projects, which require them to make conceptual and copy-based decisions. Developing scripts, storyboards, storylines, and headlines may be required to communicate their ideas to other members of the team.

The Lead also acts as quality control for their projects by reviewing and editing their team’s final products before uploading or releasing of material. The Lead is updated on the latest trends, and continually research marketing trends and strategies and the technologies used. The Lead must be able to recognize their intended audience and the best strategies for reaching said population in the ABS-CBN digital platforms. The Lead must also be aware of what competitors are doing in order to create innovative and compelling campaigns.

Copywriter Lead will undertake the following duties and responsibilities:

  • Collaborate with the team to conceptualize and develop creative campaigns or tactical material in the ABS-CBN digital platforms strategically aligned to the brief.
  • Attend presentations and shoots as needed.
  • Assist with the creative direction and campaigns development.
  • Conceptualize and execute strategically aligned ideas in branded content
  • Must continually research marketing trends, strategies and the technologies used in advertising practices.
  • Aware of what competitors are doing in order to create innovative and new designs and concepts.

Minimum Qualifications

  • Graduate of a 4-year Communication, Advertising, Marketing, Creative Writing course or other equivalent courses.
  • Must have at least 5 years work experience with a background in advertising.
  • Experience in conceptualizing and executing branded narrative video content.
  • Creative, imaginative, and detail-oriented storyteller with sharp wit, and a good sense of humor.
  • Quick and agile creative with a pulse on pop culture and the Kapamilya audience.
  • Must have a positive work ethic.
  • Strong leadership skills with a collaborative spirit.
  • Ability to manage a project from start to finish.
  • Must be able to work independently with time-management and organizational skills.
  • Able to lead and supervise creative teams on multiple design projects.
  • Must be able to recognize the intended audience and suggest the best strategies to reach them.
  • Knowledge of marketing practices, social media platforms, and trends.
  • Experience working with ABS-CBN digital platforms and LOBs is an advantage.

Required Skills

  • Copywriting
  • Digital Marketing
  • Advertising
  • Digital Creative Direction

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Media and Creatives
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Often
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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