Digital Marketing Lead (Platform Expert)

ABS-CBN Corporation

  • Quezon City, Philippines
    9/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
  • Full time
Posted 2 months ago and deadline of application is on 30 May
Recruiter was hiring 15 hours ago

Digital Marketing Lead (Platform Expert)

ABS-CBN Corporation

Job Description

  • Audits and assesses all digital products for advertisers and provides strategic input for the internal lines of businesses of ABS-CBN to either: develop new demand-generation opportunities or optimize the current products for offering to advertisers
  • Puts together the go-to-market decks for digital products and solutions of ABS-CBN for deployment to the sales and marketing teams for selling
  • Knowledgeable and excellent in client servicing and project management
  • A heavy consumer of ABS-CBN’s content and services on digital
  • Must have great creative and strategic thinking and evaluation
  • Keeps up-to-date on digital marketing trends and developments
  • Given the dynamic nature of digital, new initiatives may be assigned to the lead to champion and ensure end-to-end implementation
  • Must have extensive digital marketing know-how and has experience in handling digital marketing campaigns; Certifications/further studies on digital are a plus

Minimum Qualifications

  • At least 5 years’ experience in a digital advertising agency, digital media agency or an events / production company
  • Has creative and strategic skills
  • Excellent communication skills, with knowledge on how to utilize multiple media touchpoints
  • Must enjoy presenting and has a knack for storytelling
  • Adaptable
  • Notable leadership skills, can steer projects and manage people
  • Strong understanding of ROI-oriented integrated marketing and advertising models
  • Must have grit and the ability to thrive despite ambiguity
  • Excellent character and a team player
  • Humble and flexible enough to thrive even in extremely challenging situations
  • Exhibits servant leadership

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Office Address
ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
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