Digital Marketing Lead (Platform Expert) | For pooling
ABS-CBN Corporation
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
- Audits and assesses all digital products for advertisers and provides strategic input for the internal lines of businesses of ABS-CBN to either: develop new demand-generation opportunities or optimize the current products for offering to advertisers
- Puts together the go-to-market decks for digital products and solutions of ABS-CBN for deployment to the sales and marketing teams for selling
- Knowledgeable and excellent in client servicing and project management
- A heavy consumer of ABS-CBN’s content and services on digital
- Must have great creative and strategic thinking and evaluation
- Keeps up-to-date on digital marketing trends and developments
- Given the dynamic nature of digital, new initiatives may be assigned to the lead to champion and ensure end-to-end implementation
- Must have extensive digital marketing know-how and has experience in handling digital marketing campaigns; Certifications/further studies on digital are a plus
Minimum Qualifications
- At least 5 years’ experience in a digital advertising agency, digital media agency or an events / production company
- Has creative and strategic skills
- Excellent communication skills, with knowledge on how to utilize multiple media touchpoints
- Must enjoy presenting and has a knack for storytelling
- Adaptable
- Notable leadership skills, can steer projects and manage people
- Strong understanding of ROI-oriented integrated marketing and advertising models
- Must have grit and the ability to thrive despite ambiguity
- Excellent character and a team player
- Humble and flexible enough to thrive even in extremely challenging situations
- Exhibits servant leadership
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Often
- Office Address
- ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect