ABS-CBN Corporation
ABS-CBN Corporation

Programmatic Head  

ABS-CBN Corporation

  • Quezon City, Philippines
    9/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
    TELECOMMUTE
  • Full timeFULL_TIME

Expired 4 years ago

2020-07-30T16:00:00+00:00
Job closed.

Job Description

Operations:

  • Maintain and improve the operations process to ensure efficient campaign implementations.
  • Handle escalated issues for troubleshooting
  • Create and maintain campaign reports template that will provide insights and value to our programmatic offerings.
  • Oversee / work with agency stakeholders to manage, implement and deliver wider client project.
  • Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines
  • Attend relevant internal, client, tech and supplier meetings as appropriate
  • Designing measurement solutions that demonstrate the efficacy of campaigns
  • Contribution to New Business workflows (pricing grids/ written submission/ idea development and presentation / managing account transitions)
  • Creation of documents to showcase performance and provide in-depth analysis of results
  • Management, training and cascading of best practice down to junior team member

Client Management:

  • Understand and effectively communicate Programmatic’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Manage multiple accounts with their stakeholders such as planners, agency and end clients.
  • Oversee and manage his/her daily client portfolio campaign maintenance including communication, campaign setup, troubleshooting and reporting as well as managing the programmatic executive support
  • Identify, assess and implement opportunities that will drive the programmatic campaign for his/her client portfolio forward
  • Point of contact for technology partners

Revenue:

  • Identify new opportunities or potential weaknesses/limitations of strategies and communicate effectively.
  • Responsible for the revenue strategy for the non-direct revenue sources.
  • Ensure that each platform is maximizing their yield by selling their inventory at the best CPM

Minimum Qualifications

  • Graduate of a 4-year Communication, Advertising, Marketing or Business course (and other equivalent courses)
  • Minimum of 5 years in a media agency, primarily handling digital campaigns; at least 5 years of managerial experience
  • Self-driven, results-oriented, solutions-focused with a positive outlook
  • Effective at people management and compliant with following policies and practices in line with the talent team
  • Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
  • Advanced presentation skills
  • Advanced communication and writing skills – working across the team, within the wider agency, with clients and media owners
  • Strong analytical thinking and mathematical skills (knowledge)
  • Demonstrated critical thinking and problem solving abilities
  • Consistently over-delivering on client objectives
  • The ability to meet deadlines in a fast-paced environment; working under pressure and prioritize workload
  • Excellent project management skills to prioritize tasks on these busy accounts
  • Be confident working with numbers and large amounts of data
  • Be able to adhere to processes and best practices
  • Highly organized and capable of working independently

Perks and Benefits

  • Work from HomeWork from Home

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Often
Office Address
ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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