ABS-CBN Corporation
ABS-CBN Corporation

SEO Specialist | For pooling  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-07-30T16:00:00+00:00
Job closed.

Job Description

Position Summary

The main responsibility of the SEO Specialist is to develop and implement strategies that will increase quality traffic and maximize all digital platforms. He/she delivers best practices and insights thru researching and analyzing current practices and emerging digital trends.

Major Duties and Responsibilities

  • Recommends and implements SEO best practices and strategies to brands to optimize their respective digital platforms.
  • Supports the development and application of SEO techniques, tools and metrics across digital media portfolio.
  • Identifies area for improvement in internal processes and implements solutions.
  • Works with brands to develop content to include keywords/phrases and backlinks to increase traffic to their respective digital platforms.
  • Maintains up to date with search engine criteria and algorithms and regularly shares acquired knowledge with teammates and brands.
  • Monitors SEO performance for each brand and drives content and marketing alignment.

Minimum Qualifications

  • Graduate of Economics, Marketing or Digital Advertising with 1 or more years of industry experience.
  • SEO Certification is a plus.
  • Must have hands-on experience of at least 1 year in SEO strategy development and implementation and SEO analytics.
  • Must be knowledgeable in digital platform ecosystem, analytics and digital marketing campaigns.
  • Strong passion for and knowledge of technology and digital marketing.
  • Strong familiarity with digital metrics and best practices and emerging trends
  • Strong understanding of consumer behavior in the digital landscape.
  • Should be knowledgeable in digital marketing and trends, and search engine algorithms and SEO best practices.
  • Good analytical and problem-solving skills.
  • Provide statistical expertise to support and conduct quantitative analysis and statistical validation of current performances of various digital assets.
  • Strong communication and strong presentation skills.

Jobs Summary

Job Level
Entry Level / Junior, Apprentice
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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