Trade Marketing Manager

ABS-CBN Corporation

  • Quezon City, Philippines
    10/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full time
Posted a month ago and deadline of application is on 6 Mar
Recruiter was hiring 24 minutes ago

Trade Marketing Manager

ABS-CBN Corporation

Job Description



  • Leads in conceptualization and execution of trade events, corporate activities and initiatives that will enhance client relations (with context of Connections Planning)
  • Responsible for synergized executions of corporate initiatives and campaigns
  • Works closely with Customer Marketing, Consumer Marketing, Special Projects, CCM, Production, Events & Promo teams to ensure accurate implementation of project plans
  • Handle and manage budget
  • Negotiate and liase with suppliers/vendors
  • Provide sales with the opportunity to translate trust to investment
  • Establish and oversee logistical and administrative support with team
  • Collaborate with various LOBs
  • Manage branding, communication and promotions necessary for the event
  • Check event performance/metrics
  • Handle post event report


  • Provides trade communication support to Sales to continuously promote platform properties and push revenue. This includes Go-to-Market plans, program and ratings e-flyers, program grids, printed flyers, media kits, trade drop offs and other trade materials as required by platform, channel or program campaign
  • Responsible for leading deployment of GTMs to Sales, clearing GTM content with programs and/or platform heads and with Audience Marketing as necessary
  • Looks for new business opportunities* by identifying key touch points relevant to platform/ account. Provides advertising support for new markets, including but not limited to brochures, program profiles, flyers, video materials and other sales tools.


  • Takes the lead for coordination and logistical arrangements with internal and external clients for project deliverables and executions, including and not limited to attending Mancoms, Leadcoms, monthly Sales meetings
  • Responsible for day-to-day interface with account assignments to service individual platform needs
  • Oversees corporate trade marketing calendars of accounts serviced
  • Oversees and manages corporate trade budget of assigned accounts, including but not limited to bidding and outsourcing suppliers
  • Takes the responsibility for presenting and securing approval of projects and trade communication plans

Minimum Qualifications

  • Bachelor’s degree in Communications, Management, Public Relations, Marketing, Advertising or relevant field is preferred
  • Strong customer service, communication, marketing and event management skills
  • Proficiency in MS Office and various event software
  • Knowledge of internal SOPs as required by daily tasks – CSR filing, RMS, PR, sourcing of trade drop offs, bidding procedures, procurement requests, conceptualization for various projects – trade events, Discovery Days, media kits etc, coordination with creatives on AVP production and all trade tools
  • Experience in managing VVIPs, top level executives, A-listers, celebrities, etc.
  • Effective deployment skills and time management skills
  • Has a clear grasp of trade functions that can aid sales in meeting objectives or filling gaps always with a view to providing necessary support to meet targets
  • Can interpret ratings and communicate this to clients
  • Can innovate on standard trade tools
  • Experience in problem solving and risk/ conflict management
  • Experience in integrating social media/ digital in event concepts (planning and execution)
  • Strong customer service, communication, marketing and event management skills
  • Portfolio of successful events- mid and large scale and network with industry professionals

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
1 opening

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
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