ABS-CBN Corporation
ABS-CBN Corporation

Trade Marketing Manager | For pooling  

ABS-CBN Corporation

  • Quezon City, Philippines
    10/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-08-30T16:00:00+00:00
Job closed.

Job Description

MAJOR DUTIES AND RESPONSIBILITES:

EVENT MANAGEMENT

  • Leads in conceptualization and execution of trade events, corporate activities and initiatives that will enhance client relations (with context of Connections Planning)
  • Responsible for synergized executions of corporate initiatives and campaigns
  • Works closely with Customer Marketing, Consumer Marketing, Special Projects, CCM, Production, Events & Promo teams to ensure accurate implementation of project plans
  • Handle and manage budget
  • Negotiate and liase with suppliers/vendors
  • Provide sales with the opportunity to translate trust to investment
  • Establish and oversee logistical and administrative support with team
  • Collaborate with various LOBs
  • Manage branding, communication and promotions necessary for the event
  • Check event performance/metrics
  • Handle post event report

TRADE COMMUNICATIONS

  • Provides trade communication support to Sales to continuously promote platform properties and push revenue. This includes Go-to-Market plans, program and ratings e-flyers, program grids, printed flyers, media kits, trade drop offs and other trade materials as required by platform, channel or program campaign
  • Responsible for leading deployment of GTMs to Sales, clearing GTM content with programs and/or platform heads and with Audience Marketing as necessary
  • Looks for new business opportunities* by identifying key touch points relevant to platform/ account. Provides advertising support for new markets, including but not limited to brochures, program profiles, flyers, video materials and other sales tools.

ACCOUNT MANAGEMENT

  • Takes the lead for coordination and logistical arrangements with internal and external clients for project deliverables and executions, including and not limited to attending Mancoms, Leadcoms, monthly Sales meetings
  • Responsible for day-to-day interface with account assignments to service individual platform needs
  • Oversees corporate trade marketing calendars of accounts serviced
  • Oversees and manages corporate trade budget of assigned accounts, including but not limited to bidding and outsourcing suppliers
  • Takes the responsibility for presenting and securing approval of projects and trade communication plans

Minimum Qualifications

  • Bachelor’s degree in Communications, Management, Public Relations, Marketing, Advertising or relevant field is preferred
  • Strong customer service, communication, marketing and event management skills
  • Proficiency in MS Office and various event software
  • Knowledge of internal SOPs as required by daily tasks – CSR filing, RMS, PR, sourcing of trade drop offs, bidding procedures, procurement requests, conceptualization for various projects – trade events, Discovery Days, media kits etc, coordination with creatives on AVP production and all trade tools
  • Experience in managing VVIPs, top level executives, A-listers, celebrities, etc.
  • Effective deployment skills and time management skills
  • Has a clear grasp of trade functions that can aid sales in meeting objectives or filling gaps always with a view to providing necessary support to meet targets
  • Can interpret ratings and communicate this to clients
  • Can innovate on standard trade tools
  • Experience in problem solving and risk/ conflict management
  • Experience in integrating social media/ digital in event concepts (planning and execution)
  • Strong customer service, communication, marketing and event management skills
  • Portfolio of successful events- mid and large scale and network with industry professionals

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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