ABS-CBN Corporation
ABS-CBN Corporation

Publisher (for Creative Programs Inc.)  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-02-28T16:00:00+00:00
Job closed.

Job Description

  • Creates and implements effective 360 marketing promo initiatives for book projects/products based on the marketing strategy and budget of each project
  • Works with the book editors to create unique and creative events that will strengthen and drive revenue for the books
  • Leads the smooth and organized implementation of promos and events that will ensure customer satisfaction, this includes:
    • Logistics
    • Closing event deals
    • Sponsors execution
  • Mounts events within the approved budget; initiate ways to keep costs within budget (strategic partnerships, barter deals, etc.)
  • Initiates cross-promotion opportunities and brand alliances across ABS-CBN platforms and other partners that will aid in marketing CPI's book projects and book related events.

Minimum Qualifications

  • Graduate of Mass Communication, Journalism, Advertising, Marketing or any marketing-related course
  • Must have at least 3-5 years working experience in publishing industry
  • With excellent interpersonal skills, time management and organizational skills, multitasking skills, verbal and written communication skills
  • Able to work in a team fostered environment
  • Able to thrive under pressure and adapt to a flexible schedule
  • Excellent computer skills including Microsoft Office applications

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Often
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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