Social Media Specialist | Creative Programs Inc.
ABS-CBN Corporation
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Position Summary
The primary responsibility of the Social Media Specialist is to create strategic digital marketing plans, manage Metro’s digital platforms and oversee day-to-day operations.
Duties and Responsibilities
- Work with Digital Marketing in creating digital marketing plans for METRO brands
- Handle day-to-day operations of METRO brand’s social media accounts
- Consistently publish engaging and shareable content that encourages participation and audience engagement.
- Liaise with the Digital Media Division (DMD), Consumer Marketing, Business Manager, editorial teams and sales departments regarding digital marketing plans, initiatives, campaigns, and executions
- Monitor weekly and monthly statistics through Google Analytics
- Implement and monitor digital branded executions proposed by DMD and closed by Digital Sales
- Perform other tasks related to the function as required
Minimum Qualifications
- Degree in Mass Communication, Journalism, Advertising, Marketing, or other relevant field or equivalent education and experience
- Excellent writing skills and editorial judgment, with proven ability to develop and create high-quality digital media
- Background in producing and handling a range of content: text, photos, video, graphics, multi-media, interactives, tweets, posts, etc.
- Headline, copyediting and photo editing experience are required
- Fluency in social media – Facebook, Twitter, Instagram, etc.
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Writing and Content
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect