Brand & Content Marketing Manager | For pooling  

The Brand and Content Marketing Manager shall report to the Brand and Content Marketing Head and will manage assigned ABS-CBN brands via:

Brand Strategy

• Develops the brand strategy of assigned ABS-CBN brands by studying, diagnosing, and assessing these brands at different stages of their product life
• Employs the brand diagnostics process to determine the “core essence” that provide direction for various areas of development

Business Development

• Develops the strategy for brand expansion and collaborates with ABS-CBN LOBs for product conceptualization, business plan, and budget approval
• Explores opportunities and builds partnerships with external entities to grow the brand’s product portfolio and create new revenue streams
• Works with sales and marketing teams to drive advertising and licensing revenues
• Manages contracts and other requirements with internal and external partners

Marketing Communications

• Conceptualizes and implements integrated communications plans for the brand
• Leads all promotional executions across platforms and handles both internal and external communications through collaboration with the Marketing and Ad & Promo teams of various ABS-CBN LOBs, as well as external media groups
• Create media policies that will protect and strengthen the equity of the brand and its trademarks
• Handles the creation and distribution of the brand bible and style guide
• Forms partnerships with external entities for co-marketing activities

• Graduate of Marketing, Advertising, Business, or Communications
• At least 5 years of substantial experience/exposure in marketing, strategic planning, brand management, and/or advertising/creative agency work
• Solid project management skills—with proven ability to drive projects from start to completion
• Experience in leading a group and influencing others to achieve goals
• Flexibility and adaptability to work in a fast-paced environment with quick turnarounds and deadlines
• Strong collaboration and interpersonal skills, ability to work as part of a team or with key stakeholders
• Exceptional presentation and communication skills (both written and verbal, in Filipino and English)
• Ability to deal with ambiguity and manage stress well
• Independent and self-driven with high personal and ethical standards