ABS-CBN Corporation
ABS-CBN Corporation

Copywriter | Digital Media Division | For Pooling  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-07-30T16:00:00+00:00
Job closed.

Job Description

Will undertake responsibility for the following:

  • Brainstorming and conceptualization of campaign / promo / content ideas
  • Creating compelling copy for the following: approved digital campaigns, promos, social media content, lead to site efforts, TV plugs, AVPs, among others
  • Overseeing projects (copy deliverables), from start to finish
  • Working closely with art directors, project managers, and account managers to deliver requirements on time
  • Managing user-generated content, whenever required
  • Crafting and proofreading of copy requirements
  • Presenting to internal and external clients
  • Ensuring quality of team’s output (grammar, spelling)
  • Ensuring messaging is clear and on-strategy in all copy
  • Perform additional functions assigned by immediate superior.

Minimum Qualifications

  • Must possess a Bachelor's Degree in Marketing, Advertising, Creative Writing, or other related courses.
  • Must have at least 1-2 years of experience in advertising, digital marketing, content creation or copywriting.
  • Able to create and sell digital campaigns to internal and external clients.
  • Has excellent command of English and Filipino (both written and verbal).
  • Has strong passion for and knowledge of technology and digital marketing.
  • Highly creative and strong in content development.
  • Able to thrive in a fluid and entrepreneurial environment.
  • Must have experience in launching and managing digital marketing promotions.
  • Good analytical and problem solving skills.
  • Creative in producing concepts, campaign ideas, and social media content
  • Able to produce copy requirements quickly, without sacrificing quality
  • Able to plan content (content windowing or scheduling)
  • Able to “switch” from one brand persona to the next
  • Strong communication and presentation skills
  • Strong writing/editing skills
  • Team player

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Media and Creatives
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Often
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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