Brand Manager (for iWant) | For pooling purposes

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full time
Posted a month ago and deadline of application is on 30 Aug
Recruiter was hiring 18 minutes ago

Brand Manager (for iWant) | For pooling purposes

ABS-CBN Corporation

Job Description

The Brand Manager (iWant) is responsible in establishing key brand strategies and translates this to campaigns to drive acquisition and usage for the OTT business. He/She will oversee ATL, BTL and digital campaigns as well as working cross-functionally with key internal stakeholders to attract an involved, engaged and loyal audience for iWant. He/she is also responsible in presenting these plans to external partners such as creative ad agencies.


  • Identifies key strategies to build user base and retention for iWant
  • Understands target audience through the use of demographics, psychographics, defined both OTT and media habits and consumption
  • Ensures that target audience are captivated, driven to use the platform, and develops sustained loyalty
  • Identifies communication distribution strategies focusing on multi-platform channels, using existing and other potential assets to capture audience.
  • Comes up with audience retention strategies
  • Capable of interpreting marketing data- platform performance, campaign results, etc. to help shape future marketing strategies
  • Conceptualization and Execution of Integrated Marketing Communication campaign
  • Leads marketing initiative to reach the target audience through appropriate channels
  • Comes up with promotion through multi platform strategies, both traditional and digital media
  • Works heavily with various stakeholders within the organization

Minimum Qualifications

  • Bachelor’s Degree in Management / Marketing / Communications / Advertising
  • At least 3 years previous writing and/or design experience in advertising, marketing, public relations
  • Experience in working on brand management and digital marketing campaigns for internal and/or external clients
  • Has creative and strategic skills, multi-tasker, flexible, self-starter
  • Excellent communication skills with knowledge on utilizing multiple media touchpoints
  • Notable leadership skills, can steer projects and manage people
  • Ability to comfortably work in dynamic deadline situations
  • Excellent interpersonal, written and oral communication skills.
  • Ability to work in a team fostered environment

Perks and Benefits

  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Paid Bereavement/Family Leave Paid Bereavement/Family Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Retirement Benefit Plans Retirement Benefit Plans
  • Life Insurance Life Insurance
  • Medical / Health Insurance Medical / Health Insurance
  • Medical, Prescription, Dental, or Vision Plans Medical, Prescription, Dental, or Vision Plans
  • Employee Discounts Employee Discounts
  • Performance Bonus Performance Bonus
  • Stock Options Stock Options

Required Skills

  • Content Writing
  • Brand Management
  • Digital Marketing
  • Advertising
  • Account Management
  • Public Relations (PR)
  • Design Creation

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
ELJCC Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
1 opening

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.