Brand Manager (for iWant) | For pooling purposes
ABS-CBN Corporation
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
The Brand Manager (iWant) is responsible in establishing key brand strategies and translates this to campaigns to drive acquisition and usage for the OTT business. He/She will oversee ATL, BTL and digital campaigns as well as working cross-functionally with key internal stakeholders to attract an involved, engaged and loyal audience for iWant. He/she is also responsible in presenting these plans to external partners such as creative ad agencies.
DUTIES & RESPONSIBILITIES
- Identifies key strategies to build user base and retention for iWant
- Understands target audience through the use of demographics, psychographics, defined both OTT and media habits and consumption
- Ensures that target audience are captivated, driven to use the platform, and develops sustained loyalty
- Identifies communication distribution strategies focusing on multi-platform channels, using existing and other potential assets to capture audience.
- Comes up with audience retention strategies
- Capable of interpreting marketing data- platform performance, campaign results, etc. to help shape future marketing strategies
- Conceptualization and Execution of Integrated Marketing Communication campaign
- Leads marketing initiative to reach the target audience through appropriate channels
- Comes up with promotion through multi platform strategies, both traditional and digital media
- Works heavily with various stakeholders within the organization
Minimum Qualifications
- Bachelor’s Degree in Management / Marketing / Communications / Advertising
- At least 3 years previous writing and/or design experience in advertising, marketing, public relations
- Experience in working on brand management and digital marketing campaigns for internal and/or external clients
- Has creative and strategic skills, multi-tasker, flexible, self-starter
- Excellent communication skills with knowledge on utilizing multiple media touchpoints
- Notable leadership skills, can steer projects and manage people
- Ability to comfortably work in dynamic deadline situations
- Excellent interpersonal, written and oral communication skills.
- Ability to work in a team fostered environment
Perks and Benefits
- Retirement Benefit Plans
- Stock Options
- Paid Holidays
- Medical / Health Insurance
- Paid Sick Leave
- Employee Discounts
- Performance Bonus
- Paid Bereavement/Family Leave
- Life Insurance
- Paid Vacation Leave
- Maternity & Paternity Leave
- Medical, Prescription, Dental, or Vision Plans
Required Skills
- Content Writing
- Brand Management
- Digital Marketing
- Advertising
- Account Management
- Public Relations (PR)
- Design Creation
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- ELJCC Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect