Multi Channel Network (MCN) Marketing Head
ABS-CBN Corporation
- Quezon City, Philippines9/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
- Strategize, conceptualize and implement marketing campaigns to align with content and talent management strategies.
- Ideate and plan content calendar for all social media accounts (YouTube, FB, Twitter, Instagram, etc.)
- Ensures Social media team responds to web and SNS queries in a timely manner
- Organize and participate in events to build community and boost brand awareness
- Coordinate with ABS-CBN’s Sales and Marketing team to synergize campaigns that may also involve non- Adober Studios executions.
- Coordinate with Content Development and Creator Development teams to stay updated on new content creators, original series, initiatives, and campaigns
- Coordinates with different ABS-CBN units and leverage on ABS-CBN’s reach to help grow Adober creators
- Stay up-to-date with digital technology trends
Minimum Qualifications
- Candidates must be a graduate of Marketing, IT, English, Communications, or any relevant degree or other relevant field.
- With at least 5 solid years of related experience
- Expected to drive Adober Studios’ marketing efforts on digital platforms and on traditional platforms.
- Should be able to create products and executions to pitch and sell to clients.
- Should be able to align Adober Studios content plan and verticals to appropriate platforms and brands.
- Should also be able to identify situations and tent pole events wherein Adober Studios can take advantage of the hype to gain awareness and traction.
- Proven work experience as a digital marketer and community management
- Ability to identify and track and interpret platform analytics and engagement metrics
- Excellent verbal communication skills
- Excellent content writing skills
- Hands-on experience with social media management for brands
- Knowledge of online marketing and marketing channels
- Experience launching community initiatives (e.g. building an online forum, creating an event series and writing newsletters)
- Knowledgeable in photo and video editing apps (Adobe Photoshop, Premiere, etc.)
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- ELJCC Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect