ABS-CBN Corporation
ABS-CBN Corporation

Product Analyst | TFC Online  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2019-11-14T16:00:00+00:00
Job closed.

Job Description

  • Collaborate with Marketing, Business Intelligence and Customer Service Teams on Market and Product Research for the purpose of defining target market segments based on age, gender, location and interest and work with Product Manager to ensure product offering is enticing for each demographic
  • Support on the Product Strategy Development (e.g. positioning, pricing, distribution, packaging)
  • Support on providing a solid understanding of the projected costs of each campaign (e.g. research costs, development costs, marketing costs, etc.) by creating mathematical representations of all these factors
  • Support on the development and delivery of tangible consumer benefits of TFC Online so it can compete with other video content providers in the global market. This can be performed by having a keen sense of awareness of market/industry trends and competition
  • Assist in the development an proposal of overall product strategies, innovation and presentation of marketplace outcome projections
  • Drive consumer intelligence through the development of external and internal lead sources that improve the business’ understanding of the market, competitor activities and consumer activities. These can be achieved with the use of research tools catering to Analytics (Google Analytics, Heat Maps (Hotjar), Session Replays (Hotjar), User Surveys (Survey Monkey), Customer Funnel Analysis, A/B Testing (Optimizely), etc.

Minimum Qualifications

  • At least 2-3 years of relevant experience in Product Development and Analytics
  • With strong background on data analytics
  • With background on product development
  • With familiarity of ABS-CBN Content / Properties
  • Basic understanding of affiliate marketing and subscription-commerce space
  • Proficient in Microsoft Office, GOMS, SAS Visual Analytics, Google Analytics, CMS, Hotjar, Survey Monkey
  • Strong writing skills to create reports about target markets and product opportunities
  • Strong business sense and have the ability to translate complex market research data into manageable and useful marketing suggestions
  • Willing to work beyond regular office hours and travel to the different regions, when required

Required Skills

  • Data Analysis
  • Product Development
  • Market Research
  • Product Management
  • Data Interpretation

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Media and Creatives
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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