Digital Content Segment Producer
ABS-CBN Corporation
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Position Summary:
The Digital Content Segment Producer is mainly responsible for conceptualization and implementation of all Trabahanap marketing initiatives.
Duties and Responsibilities:
- Brainstorm and develop ideas for kids ecosystem digital content
- Present content ideas to the kids ecosystem team
- Collaborate with external vendors to execute production of content
- Research for possible content line up based on genre, trends and digital consumer behavior
- Do competitive scan and be able to adapt these on content creation
- Work with DMD and Marketing teams for content and community management of kids ecosystem content across all Digital Media platforms (website, social media, online assets) which includes generating engagement reports, analysis and improvement recommendations
- Assist in marketing activities particularly for content optimization and advertising
- Write copies (for metadata: description, tagging, title - for optimization)
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, email and TV)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc...) to help shape future marketing strategies
- Other ad hoc activities
Minimum Qualifications
Qualifications:
- Bachelor's degree in Communications/ Marketing/ Advertising
- At least 1-2 years experience in TV, advertising or marketing
- Knowledge and passion for kids pop culture and new media trends
- Basic proficiency on editing softwares (Adobe Photoshop and Adobe Illustrator, FCP and Adobe Premiere)
- Comprehensive knowledge of various digital media concepts and platforms
- Knowledgeable in Data Analytics
- Ability to comfortably work in dynamic deadline solutions
- Creative, multi-tasker, flexible and self-starter
- Excellent interpersonal, written and oral skills
- Ability to work in a team fostered environment
- Ability to prioritize and organiza work
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 2 openings
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect