Associate Business Manager (Creative Programs Inc.)

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full time
Posted a month ago and deadline of application is on 29 Jun
Recruiter was hiring 14 hours ago

Associate Business Manager (Creative Programs Inc.)

ABS-CBN Corporation

Job Description

Position Summary:

The main responsibility of the Business Manager is to drive the planning and implementation of lifestyle content production and project executions that will help develop the business/brand, grow revenues or create new revenue streams.

Duties and Responsibilities:

  • Ensures sustainability and optimization of the ecosystem's business agenda relative to brands and platforms served.
  • Works with the Metro Group Head and the content teams on to develop strategic directions for the brand's content across all platforms (print, on ground, digital, on air).
  • Initiates and leads brand-wide planning efforts and analyzes performance of the brand's content, circulation, rating, advertising revenue, public perception and marketing vis-a-vis set business objectives. Provides the latest surveys, appraisals, or assessments on the interests, trends and concerns of targeted readers/audience and advertisers.
  • Collaborates with Editorial, Marketing, Events, Circulation, Finance and Advertising Sales departments to ensure proper direction, quality, content, reputation, and profitability of the brand and its platforms consistent with the brand's promise.
  • Assists and supports the Sales team in generating revenue from advertising, including attending sales calls, developing sales materials and interfacing directly with clients when necessary.

Minimum Qualifications

  • Graduate of Business Management, Marketing, or any business-related course.
  • With at least 3 years relevant experience in brand management and business development
  • With exceptional project management, presentation and client management skills, verbal and written communication skills, interpersonal and analytical skills, able to relate well with people from all levels, flexible, thrives under pressure, digital savvy.

Required Skills

  • Brand Management
  • Competitor Analysis
  • Business Development
  • Market Research
  • Collaboration

Preferred Courses

  • Business Management
  • Marketing

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
1 opening

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.