ABS-CBN Corporation
ABS-CBN Corporation

Associate Business Manager (Creative Programs Inc.)  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 5 years ago

2019-06-29T16:00:00+00:00
Job closed.

Job Description

Position Summary:

The main responsibility of the Business Manager is to drive the planning and implementation of lifestyle content production and project executions that will help develop the business/brand, grow revenues or create new revenue streams.

Duties and Responsibilities:

  • Ensures sustainability and optimization of the ecosystem's business agenda relative to brands and platforms served.
  • Works with the Metro Group Head and the content teams on to develop strategic directions for the brand's content across all platforms (print, on ground, digital, on air).
  • Initiates and leads brand-wide planning efforts and analyzes performance of the brand's content, circulation, rating, advertising revenue, public perception and marketing vis-a-vis set business objectives. Provides the latest surveys, appraisals, or assessments on the interests, trends and concerns of targeted readers/audience and advertisers.
  • Collaborates with Editorial, Marketing, Events, Circulation, Finance and Advertising Sales departments to ensure proper direction, quality, content, reputation, and profitability of the brand and its platforms consistent with the brand's promise.
  • Assists and supports the Sales team in generating revenue from advertising, including attending sales calls, developing sales materials and interfacing directly with clients when necessary.

Minimum Qualifications

  • Graduate of Business Management, Marketing, or any business-related course.
  • With at least 3 years relevant experience in brand management and business development
  • With exceptional project management, presentation and client management skills, verbal and written communication skills, interpersonal and analytical skills, able to relate well with people from all levels, flexible, thrives under pressure, digital savvy.

Required Skills

  • Brand Management
  • Competitor Analysis
  • Business Development
  • Market Research
  • Collaboration

Preferred Courses

  • Business Management
  • Marketing

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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