ABS-CBN Corporation
ABS-CBN Corporation

Copywriter for Branded Content  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-03-06T16:00:00+00:00
Job closed.

Job Description

POSITION SUMMARY

  • Is responsible for generating stand-alone copy, or text to complement visual concepts created by an art director, across many digital platforms and marketing material, including, but not limited to: social media, articles, videos, etc.
  • Is expected to develop their skills for writing to expand and improve. Will also be required to develop engaging concepts that fulfill client requirements and expectations.
  • The role involves using feedback from colleagues to sharpen writing skills and create finished pieces that attract and persuade, and tell a story.
  • All copy created by a needs to be interesting, while adhering to the objectives of the project, staying within brief and being completely grammatically accurate.

MAJOR DUTIES AND RESPONSIBILITIES

  • Write clear, attractive copy with a distinct voice
  • Edit and proofread copy as needed
  • Source images and other content as necessary
  • Interpret copywriting briefs to understand project requirements
  • Collaborate with the team to conceptualize and develop creative campaigns or tactical material strategically aligned to the brief
  • Conceptualize and execute strategically aligned ideas in branded content
  • Create entertaining, and engaging stories
  • Attend presentations and shoots as necessary

Minimum Qualifications

KNOWLEDGE/EXPERIENCE/SKILLS REQUIRED:

  • Bachelor's degree holder
  • Must have at least 2 years work experience
  • Must be a strong storyteller with sharp wit, a good sense of humor, and detail-oriented.
  • Must be highly creative and imaginative
  • Should have an interest in commerce, pop culture, and new advertising trends and techniques.
  • Must have a curious mind with an inquisitive nature and a broad range of interests.
  • A team player with a collaborative spirit, willing and able to deliver beyond what is expected.
  • Must be able to work independently with time-management and organizational skills.
  • Must have a positive work ethic
  • Grace to work under pressure is a plus
  • Knowledge of online content strategy and creation
  • Excellent writing, editing, and proofreading skills
  • Simultaneously manage multiple projects with short deadlines
  • Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis, and acronyms is a plus
  • Solid understanding of SEO concepts preferred

Required Skills

  • Copywriting

Preferred Courses

  • Advertising & Public Relations
  • Mass Communication [Advertising]
  • Mass Communication

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Writing and Content
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
2 openings
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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