Digital Media Planner and Buyer

ABS-CBN Corporation

  • Quezon City, Philippines
    9/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full time
Posted 2 months ago and deadline of application is on 30 May
Recruiter was hiring an hour ago

Digital Media Planner and Buyer

ABS-CBN Corporation

Job Description

Primary Responsibilities:

Media Planner/Byer usually works on several projects/campaigns at the same time, often for a number of different clients. Work activities generally fall into two main areas:

  1. Working with the internal teams (Sales AEs, Digital Mktg and Client Success and Account Implem team)
  2. Liaising with the (Sales AEs, Digital Mktg and Client Success and Account Implem team and also Digital Media Svcs of the Integrated Mktg team) to develop effective digital media strategies and campaigns
  3. Undertake research and and analyze data using specialist industry resources available.
  4. Identifying target audiences and analyzing their characteristics, behavior and media habits.
  5. Presenting proposals including cost schedules to internal teams.


  1. Implement media plans via FB, Google self-serve dashboards
  2. Facilitating proper reconciliation of the documents in place when implementing campaigns
  3. Present historical insights pre-sale to assist Account Management
  4. Maintain full understanding of all of the company’s digital products and constantly provide insight and feedback to Product Management team and platform partners to improve capabilities and offerings.
  5. Be on the look out for new technologies and strategies for better digital advertising.
  6. Be up to date on digital ads trends and best practices such as IAB, MRC, etc.
  7. Comes up with a progress and post-campaign report to be submitted to the relevant cross-functional teams (these are often done on almost daily basis)
  8. Evaluating the effectiveness of campaigns based on the success metrics agreed with the client and ensure learnings be considered in future campaigns
  9. Responsible for the overall performance of the digital campaign on FB or Google. Ensuring that client KPIs and/or benchmarks are met/exceeded.
  10. Assist Marketing Strategy with the creation of case studies to document repeatable success stories.

Minimum Qualifications

  • Graduate of a 4-year communication, advertising, marketing, math or business course (and other equivalent courses)
  • Work experience – minimum of 1-2 years in a media agency, primarily handling digital campaigns
  • Comprehensive digital media ins and outs, most especially optimization and insight crafting and mining
  • Knowledge on the use of the following dashboards: Facebook Ad Manager Dashboard, Facebook Business Manager Dashboard, Google Marketing Platform – Being Google AdWords Certified is a plus!
  • Programmatic-trained specialists a big plus!
  • Good character skills
  • Excellent client servicing skills and crisis management skills
  • Exemplifies servant leadership

Preferred Courses

  • Marketing
  • Communications Technology Management
  • Advertising

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
1 opening

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
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