Digital Analytics Officer

ABS-CBN Corporation

  • Quezon City, Philippines
    9/F, ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
  • Full time
Posted 7 days ago and deadline of application is on 29 Sep
Recruiter was hiring 13 hours ago

Digital Analytics Officer

ABS-CBN Corporation

Job Description

POSITION SUMMARY

  • Provide statistical expertise to support and conduct quantitative analysis and statistical validation of ABS-CBN’s digital assets to aid in marketing these assets better to advertiser’s campaigns along with cross-referencing advertiser’s campaigns on ABS-CBN’s digital assets. The role also requires this person to supplement the data and analytics needs of the digital marketing teams, and also bridges the gap between marketing and the business intelligence team when crafting the data management platform audience data needs. Must be knowledgeable with data and technology trends and provides recommendations and solutions on how these trends will be applied to marketing ABS-CBN’s digital platforms to advertisers.
  • Will also help streamline the tools available to ensure that we are able to deliver the best solutions to our advertisers.
  • May also conducts training sessions among cross-functional teams on the use of the available tools for analytics.

Minimum Qualifications

  • Graduate of a 4-year communication, advertising, marketing, math or business course (and other equivalent courses)
  • Work experience of at least 1-2 years in a media agency, primarily handling digital campaigns
  • Intermediate to Advanced MS Excel skills
  • Knowledge on the use of the following dashboards: Google Analytics and Facebook Insights Dashboard
  • Knowledge on other tools on digital is a plus! (Crowdtangle, Social Bakers, etc.)

Preferred Courses

  • Advertising
  • Marketing
  • Mathematics

Jobs Summary

Job level
Fresh Grad / Entry Level
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Always 
Office Address
ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
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