Social Community Strategist
ABS-CBN Corporation
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
The Social Community Strategist is responsible for the development and execution of social media marketing plans to increase awareness, affinity, growth, and engagement to drive iWant business goals of acquisition, usage and revenue -- working closely with the Marketing Manager to integrate social media into marketing plans and build an overall strategy across online communities and social platforms. He/She will also work with internal and external partners to develop and execute projects in line with social media objectives.
Responsibilities:
SOCIAL MEDIA STRATEGY
- Drive short and long-term social media strategy including defining goals, KPIs, leading messaging and production
- Conduct regular competitive monitoring with a focus on specific category trends and identifying opportunities to optimize content
- Employ both proactive and reactive community engagement and content publishing
- Develop and establish the brand voice consistently online
- Keep up-to-date on digital & social media trends and tools
SOCIAL COMMUNITY MANAGEMENT
- Manage content curation, development, publishing and community management -- working closely with Community Managers and customer service teams
- Work with support creative teams to brief, guide and create social content
- Oversee on-site social media strategies and execution for major events and campaigns
SOCIAL LISTENING & ANALYTICS
- Translate social sentiment and engagement into strategic insights to help inform content strategy
- Deliver comprehensive reporting and measurement on a weekly and monthly basis, working with data teams, Social Listening & Social Analytics
SOCIAL MEDIA AMPLIFICATION
- Collaborate with ABS-CBN lines of business (LOBs) and external social media accounts for online cross-promotion
- Identify and develop relationships with key influencers and celebrity partners for amplification of social campaigns
- Manage paid social media campaigns for priority campaigns
Minimum Qualifications
- 3-5 years of social media experience; experience with entertainment or media brands preferred
- Proven understanding of best practices for community management and development
- Strong affinity for local shows and movies
- Adept in pop culture that resonates with current and potential users
- Exceptional copywriting and storytelling skills
- Strong understanding of key social media KPIs, analysis and reporting
- Ability to work with flexibility and manage multiple projects independently
- Ability to interface easily with all levels of management and cross-functional teams
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect