ABS-CBN Corporation
ABS-CBN Corporation

Video Monetization Head  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 5 years ago

2019-08-29T16:00:00+00:00
Job closed.

Job Description

The Video Monetization Head will be responsible for developing strategies and overseeing day-to-day tactical operations for ABS-CBN’s owned and operated digital properties across social media platforms such as YouTube, Facebook, etc. The position works closely with the heads of different ABS-CBN lines of businesses to cascade and helps implement agreed on strategies to help grow their respective Channels/Pages.

MAJOR DUTIES & RESPONSIBILITIES

  • Develop platform-specific strategies for growing the ABS-CBN’s owned and operated channels on YouTube, Facebook and other identified platforms that offer monetization opportunities.
  • Manage a team of video platform specialists to support ABS-CBN lines of businesses in growing their channels/pages.
  • Oversee day-to-day content publishing operations to optimize videos/posts on ABS-CBN social media properties.
  • Work with ABS-CBN content groups to develop audience growth strategies for their respective social media video channels/pages.
  • Serve as the main point of contact in ABS-CBN for our platform partners from YouTube, Facebook and other video monetization platforms.
  • Provide regular channel metrics, analytics reports to the different channel/page owners.

COMPETENCIES

  • Excellent skill in developing audience growth strategies for social media platforms.
  • Deep understanding of current content trends and an ability to evaluate their relevance for the organization.
  • Experience in managing large scale YouTube channels and Facebook pages.
  • Working knowledge of digital ad concepts such as auction ads, reserved ads, programmatic buying and various social media ad formats.
  • Deep understanding of digital rights management and copyright concepts.
  • Able to lead digital vision and champion execution.
  • Should have led various digital teams that include content teams.
  • Excellent knowledge of digital frameworks relevant to the business objectives.
  • Strong communication both written and verbal
  • Have a pulse on what’s trending in the world, and the ability to use that knowledge to influence content decisions

Minimum Qualifications

Education:

Graduate of Mass Communication, Journalism, Advertising, Marketing or other relevant field or equivalent education and experience.

Skills:

  • Understanding of digital platforms and their respective models & disciplines (video, mobile, social, tablet); excellent copywriting, editing and proofreading skills; exceptional attention to detail; must have a background in web content and the ability to write concisely and effectively to create web experiences that are compelling, informative and user-friendly; project management skills, with ability to organize and execute multiple projects under tight deadlines
  • Experience with YouTube CMS, YouTube management platforms, Digital Asset Management systems, video player platforms.

Experience:

3 - 5 years demonstrated experience in digital video and YouTube platform.

ADDITIONAL APPLICATION REQUIREMENTS FOR ABS-CBN GROUP CONTRACTUAL/PROJECT EMPLOYEES, TALENTS, INDEPENDENT CONTRACTORS AND PROGRAM BASED: Get the Application Employment Form from HR Recruitment Office

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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