ABS-CBN Corporation
ABS-CBN Corporation

Social Media Analyst (for Digital Media Division)  

ABS-CBN Corporation

  • Quezon City, Philippines
    9/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-02-25T16:00:00+00:00
Job closed.

Job Description

Duties and Responsibilities:

  • Create performance reports analyzing the owned and earned social media assets of both internal LOBs and external marketing clients
  • Give strategic analysis and recommendations on improving long-term reach and engagement for existing projects and campaigns
  • Provide key insights for adaptation and creation of owned content that are "social by design" (e.g. consumer videos, blog posts)
  • Monitor and evaluate social media results on a regular basis in coordination with client goals, benchmarks, and the overall social media strategy
  • Maintain a comprehensive social media audit of all of the Company's official social media properties, both for strategic insighting, internal benchmarking, and business development goals
  • Work with the Social Media Strategist in creating and updating the most appropriate social media measurement framework for both internal projects and external campaigns
  • Closely work with the various working teams and management stakeholders on project development, timelines, and results
  • Keep pace with social media and internet marketing industry trends and developments
  • Provide necessary and clearly-defined support for other social media-related projects and operations of DMD or the Company in general on a consultative basis.

Minimum Qualifications

  • Has a bachelor’s degree in related fields such as Statistics, Applied Mathematics, Communication Research, Marketing, or Business Administration
  • Has passion for social media and internet marketing industries
  • With 1-2 years experience in social media marketing and/or digital analytics; experience working in a digital agency or a digitally-savvy media company a plus
  • Has excellent writing and communication skills
  • Proficient in MS Word, Excel, and Powerpoint
  • Experience in working with popular social media monitoring tools (Sysomos, Radian6, Twitter Search, Social Mention, Zuum Social, etc) and popular social media management tools (TweetDeck, HootSuite, etc)
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools is preferable
  • Has sufficient knowledge and understanding of social media platforms and their respective core users (e.g. Facebook, Twitter, Instagram, Pinterest, Google+, etc.), and how each platform can be deployed in multiple scenarios and strategically integrated with other digital properties
  • Must be highly creative and deeply analytical in order to solve measureable business problems, with strong attention to detail and a keen sense of emerging social media trends and behaviors
  • Strong ability to articulate complicated and highly specific points in a clear, effective, and layman-understandable terms
  • Strong adherence to deadlines, project pipelines and processes
  • Must be able to think and multi-task effectively with minimal supervision, ensuring high quality and integrity in all outputs
  • Must be able to manage time, effort, and resources well, taking urgency, comprehensiveness, and existing workload all into full account

Required Skills

  • Analyzing Data
  • Social Media Management

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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