ABS-CBN Corporation
ABS-CBN Corporation

Content Brand Strategist  

ABS-CBN Corporation

  • Quezon City, Philippines
    10/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 5 years ago

2019-08-30T16:00:00+00:00
Job closed.

Job Description

  • Setting strategic direction for assigned content brands through a clear brand positioning that is relevant to the target market or business objectives and differentiated from the competition.
  • Pitching of ideas through brand diagnostics workshops
  • Analysis of consumer insights, category trends and differentiation from competition
  • Driving marketing initiatives – both external and internal – across multiple platforms
    • Crafting an integrated communications plan - proper phasing and utilization of multi-media touchpoints (ABS-CBN-owned or otherwise)
    • Leading a group of multiple subsidiaries in the implementation of the IMC plans / Cascading and coordinating with all subsidiaries for integrated campaigns

Minimum Qualifications

  • At least 2 years of experience in brand strategy or IMC work
  • Fresh grads with really strong qualifications are also welcome to apply
  • Must be adept in translating consumer insights, branding workshop inputs and competitive analysis into effective brand strategies
  • Expert knowledge in social media and digital platforms
  • Abreast with the latest trends in the digital space/ knowledge of customer behavior online
  • Knowledge/demonstrable skill in creating Integrated Marketing campaigns
  • Strong innovative spirit
  • Excellent interpersonal and influencing skills
  • Driven, results oriented
  • Effective presentation skills
  • Organized, has an eye for detail

Required Skills

  • Content Writing
  • Brand Management
  • Digital Marketing
  • Marketing Communications
  • Advertising
  • Planning
  • Content Marketing

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
2 openings
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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