Content Brand Strategist

ABS-CBN Corporation

  • Quezon City, Philippines
    10/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
  • Full time
Posted a month ago and deadline of application is on 29 Jun
Recruiter was hiring 8 minutes ago

Content Brand Strategist

ABS-CBN Corporation

Job Description

  • Setting strategic direction for assigned content brands through a clear brand positioning that is relevant to the target market or business objectives and differentiated from the competition.
  • Pitching of ideas through brand diagnostics workshops
  • Analysis of consumer insights, category trends and differentiation from competition
  • Driving marketing initiatives – both external and internal – across multiple platforms
    • Crafting an integrated communications plan - proper phasing and utilization of multi-media touchpoints (ABS-CBN-owned or otherwise)
    • Leading a group of multiple subsidiaries in the implementation of the IMC plans / Cascading and coordinating with all subsidiaries for integrated campaigns

Minimum Qualifications

  • At least 2 years of experience in brand strategy or IMC work
  • Fresh grads with really strong qualifications are also welcome to apply
  • Must be adept in translating consumer insights, branding workshop inputs and competitive analysis into effective brand strategies
  • Expert knowledge in social media and digital platforms
  • Abreast with the latest trends in the digital space/ knowledge of customer behavior online
  • Knowledge/demonstrable skill in creating Integrated Marketing campaigns
  • Strong innovative spirit
  • Excellent interpersonal and influencing skills
  • Driven, results oriented
  • Effective presentation skills
  • Organized, has an eye for detail

Required Skills

  • Content Writing
  • Brand Management
  • Digital Marketing
  • Marketing Communications
  • Advertising
  • Planning
  • Content Marketing

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Always 
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
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