ABS-CBN Corporation
ABS-CBN Corporation

Digital Marketing Consultant  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 5 years ago

2019-07-30T16:00:00+00:00
Job closed.

Job Description

Position Summary

The position is responsible for creating strategic digital marketing plans, manage the brand's digital platforms, and oversee its day-to-day digital operations. Position will also handle events and partnerships both internal and external.

Duties and Responsibilities

  • Create strategic digital marketing plans for Studio XP and Heroes Burger
  • Handle the day-to-day operations of Studio XP and Heroes Burger brand's social media accounts including posting, writing captions, photo and video editing, and daily customer support.
  • Consistently publish engaging and sharable content that encourages participation and audience engagement
  • Create and update website content
  • Liaise with Digital Media Division (DMD), Corporate Marketing, other LOBs and Studio XP content group regarding digital marketing plans, initiatives, campaigns, and executions
  • Liaise with the KTX and sales team for bookings and online ticket selling
  • Monitor and generate weekly and monthly social reports
  • Perform other Studio XP and Heroes Burger marketing-related tasks such as events, sponsorships and partnerships.

Major Internal and/or External Contacts

  • Will be working closely with servicing units and LOBs of ABS-CBN such as Corporate Marketing, Media Services, CCM, Production, Digital Media Division and LOB Ad Prom representatives.
  • Will handle external partnerships as well – sponsorships, travel expos
  • Will be working with third party suppliers such as creative agencies, media agencies

Work Environment

  • Will be working from 3 or more sites: ELJ Headquarters and Studio XP in TriNoma, Heroes Burger branches
  • Will also be sent to events / partnerships to cover and do marketing-related work such as but not limited to monitoring, preparing collaterals and coordination for logistics
  • Open to doing weekend work


Minimum Qualifications

Qualifications

  • Bachelor’s Degree in Marketing or Advertising
  • Must be an ABS-CBN viewer/fan
  • Fresh graduates are welcome to apply, experience in digital marketing and graphic design is a plus
  • Excellent computer skills including Microsoft Office and/or Keynote, Adobe Photoshop and Illustrator, basic knowledge in Final Cut Pro and/or Adobe Premiere Pro
  • Must be social media savvy, knowledge in analytics is an advantage
  • Demonstrated excellence in time management skills
  • Excellent interpersonal, written, and oral communication skills.
  • Ability to work in a team fostered environment.
  • Ability to work in a multi-tasked environment.
  • Ability to adapt to a flexible schedule.

Jobs Summary

Job Level
Entry Level / Junior, Apprentice
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Sometimes
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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