Digital Marketing Analyst
Accenture Philippines
- Mandaluyong, PhilippinesRobinsons Cybergate Towers 1, 2 and 3, EDSA cor. Pioneer Street, Mandaluyong City, Manila, 1554 Metro Manila, Mandaluyong, Metro Manila, PhilippinesMandaluyongMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Full timeFULL_TIME
Expired a year ago
2023-04-29T16:00:00+00:00Job closed.
Job Description
- Extensive experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Ability to conduct behavior analysis to define and optimize campaigns with proficiency at end to end channel management
- Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Google Marketing platform, Google Ads, Linked In Ads, Facebook Ads and other paid media/ organic marketing tools and platforms
- Ability to define data requirements, and use the relevant insights for campaign and strategy optimization
- Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment
- Ability to understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging
- Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.
- Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore
- Ability to establish and build on working relationships effectively
- Able to calculate and simulate impact of leads generated through digital channel and quantify channel ROI
- Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks
Minimum Qualifications
- Graduate of a Bachelor’s Degree preferably with MBA
- Overall experience of 2 to 5 years with experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.).
- Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience of working in South East Asia / with South East Asian clients
- Managing full spectrum of Marketing program execution from strategy definition to technical delivery
- Designing interventions to drive customer acquisition / customer engagement
- Monitoring trends, analyzing data, to optimize marketing campaigns
- Exposure to analytical and data visualization tools
- Developing business case for campaign strategies, technology solutions
- Developing / supporting development of martech platform technology
- Must be creative, innovative and be able to work in a fast-paced environment with the ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques
- Work Location: Manila, WFH and may travel outside PH
- Work Schedule: Flexible, Must support/mirror working hours for the supported Market Unit or other business area
- SC 3148
Perks and Benefits
Work from Home
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- Robinsons Cybergate Towers 1, 2 and 3, EDSA cor. Pioneer Street, Mandaluyong City, Manila, 1554 Metro Manila
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About Accenture Philippines
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. We help organizations maximize their performance and achieve their vision. We develop and implement technology solutions to improve our clients’ productivity and efficiency — and may run parts of their operations on their behalf. Ultimately, we enable our clients to become high-performance businesses and governments. With approximately 442,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.