Consulting Managing Director  

Deliver Business Transformation Projects

• E2E delivery & ownership of large data driven customer centric marketing & campaign mgt. projects with a heavy leverage of next gen AI/ML & analytics capabilities, to deliver real time and personalized offers, services and experiences to customers with objectives of –
• Increasing prospects and driving acquisition
• Increasing existing customer lifetime value (usage, x-sell, experience)
• Improving retention (churn reduction)
• Improving pricing & promotions (dynamic)
• Improve channel performance (traffic analytics)
• Improve customer journey (journey analytics)
• Understand the client’s Acquisition and U&R baseline and priorities (people, process, tech)
• Co-create with client, define the marketing & data strategy and implementation roadmap
• Define segment objectives, identify data sources & build foundation, create customer 360 degree view, execute real time scoring, propensity modeling and best offer omni channel targeting (e.g. relevant digital, inbound/ outbound channels)
• Design, development & delivery of new campaigns, across data lake (e.g. 1st party, 3rd party etc.), data processing (ingestion, cleansing), BI & Analytics (e.g. predictive analytics, CAR, JAR), business processes & rules (customer journey, proactive retention) & business outcomes
• Align right teams & capabilities & the comprehensive suite of Accenture’s Applied Intelligence practice (AI, Analytics, Data capabilities) to enable transformation
• Identify existing/ new data monetization opportunities
• Leverage Design thinking workshops & Agile methodologies across solutioning & delivery phases
• Define & measure value of new campaigns with continuous improvement
• Drive communications, training and job aids to support change management
• Lead program management, Governance and C-level / executive updates
• Manage project scope, schedule and budget

Build long-standing, trust-based relationships

• Establish self as a trusted advisor with the client C-suite through an in-depth understanding of the client as well as industry
• Build networks at Accenture to be able to bring the best of Accenture to the client

Grow the business/account

• Drive key commercials - sales, revenue and profitability for the account
• Help originate deals based on defined commercial pathways; drive innovative deal constructs and solutioning to grow business

Build the Practice

• Lead the growth of the practice through new business proposals and presentations, recruitment activities, coaching and mentoring to team.
• Lead practice building activities (e.g. conference participation, thought leadership development, market offering development, recruiting).

• Bachelor's degree or equivalent in Statistics, Economics, Computer Science or applied Math, Physics or other relevant subjects
• Master’s degree in business administration (MBA) or post graduate degree in Statistics or Business Management from premium institutes will be preferred.
• At least 20 years of Consulting or Industry experience focusing on the telecommunications sector, preferably in data/ analytics domains related to Customer Acquisition, Usage & Retention -
• Running Real time BTL campaigns leveraging AI/ Analytics across traditional B2C product lines – mobile (prepaid & post paid), fixed line, broadband & New Digital Services
• Experience of driving SMB Data driven campaigns (preferable)
• Exposure to e2e Lifecyle across data lake (e.g. 1st party, 3rd party etc.), data processing (ingestion, cleansing), BI & Analytics (e.g. predictive analytics, CAR, JAR), business processes & rules (customer journey, proactive retention) & business outcomes
• Experience in running projects on customer journey analytics, proactive retention, dynamic pricing and channel analytics preferable
• Experience of running campaigns across channels - digital, inbound, outbound etc. preferable
• Exposure to Value measurement and tracking of campaigns
• Experience in working on various marketing & campaign management tools i.e. Pega Next Best Action, Google Analytics, Adobe, Dynamic Creative Optimization etc.
• Sustained client relationship management experience at a C-suite level or having operated at a senior management level in an industry role
• Solid financial acumen, analytical, diagnosis and problem-solving skills.
• Strong background in statistical concepts and calculations
• Data engineering experience, including SQL and experience manipulating structured and unstructured data sources for analysis will be valuable
• Ability to create and deliver high-impact communications to senior audiences (written and oral) and facilitate complex discussions
• Experience of working in a consulting firm in SE Asia will be preferred