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For Employer

Social Recruiting Takeaways from 6 Global Companies

Karina

January 18 • 10 min read

Recruiting candidates through online platforms, also called social recruiting, is a recruitment strategy that is currently being sought-after and desired by many companies around the globe as a strategy to screen highly qualified candidates in the talent market. Along with the universal economic recovery goal after the pandemic hit, remote working arrangement became more popular which in turn forced companies to scout talents remotely, with using social media platforms as one of the most prominent strategies.

A Report on ASEAN organization project survey in 2021 says that Indonesia, the Philippine, Vietnam, and Thailand are the top 4 countries to have the highest number of internet users. Hence, using internet-based social media platforms as a means to enlist potential candidates is a brilliant and advantageous strategy to implement in this era.

It is true that social recruiting is an effective recruitment strategy that not only lets companies hunt their ideal candidates, but also allows them to showcase their employer branding to the public for free. Social recruiting is also beneficial for recruiters as it significantly reduces the amount of budget and time compared to more traditional methods.

The number of companies using social media for recruiting candidates is growing over the past years. In 2017 alone, an SHRM survey found that 84% of organizations are making the most of social media usage in finding the best talents, with 9% of them thinking of it as their recruitment master plan.

In this blog, we provide you a compilation of actual social recruiting strategies from renown global companies.

1.       Hilton

One of the main things that potential candidates want to know about the company is if they share the same values. As one of the leading hospitality chains in the market, Hilton is trying their best to make use of social media for recruitment purposes. Their Instagram account shows a variety of contents focusing on appreciation, celebration, and inspiring stories of their employees, including women emancipation, which gives a clue about Hilton’s support on women empowerment.

2.       Zappos

Zappos is a retail company based in the USA. On their Facebook page, they are not only sharing job vacancy related topics, but also promoting programs and benefits that will be received by their employees, such as a gift package sent to their homes to spice up the company’s birthday celebration. If the potential candidates see this, they will immediately have an idea on how they will be treated by the company once they join them.

3.       UPS

This shipment and supply management chain company has its own social media account to showcase their job postings and company culture content; employee’s daily activities at work and their inspiring stories in order to make audiences know what being part of the team is like. On their career-focused social media account, they also use several brand hashtags, like #DeliverWhatMatters and #ShiftYourCareer in their postings as part of their brand identity.

4.       Dell

A tech-computer company, Dell, effectively features its community culture. All of the attention that they put on their employees are manifested through the images, quotes, and questions shared on their social media page. Dell is trying to engage with the audience by generating conversation with the employees in the public sphere where everyone, including the ideal candidates, can see and join.

5.       Spotify

The hottest audio streaming company to date, Spotify, has been riding on this social recruiting trend. Using #jointheband hashtag that is integrated in all career-oriented social media accounts (Instagram toLinkedIn), they introduce their new workplaces in various parts of the world with engaging narratives, along with inviting copy to attract candidates to be part of the Spotify team.

6.       ADP

ADP is a company that offers administrational services to management. In implementing their social recruitment strategy, they are showing the faces behind the company’s service. With every hiring post, they include stories and testimonials from current employees from the same job function regarding their career journey in ADP. It gives out a clue to potential candidates about what it’s like to be a part of the team.

In the end, we can take the overall takeaways of the initiatives used by those top global companies in executing their social recruiting strategies, i.e., understand the unique features of each platform, make the most of integrated channels, and bring the community and conversation alive through engagement.

Another important thing that would be detrimental to leave out in implementing this strategy is managing and maintaining how your employer brand is perceived by the potential candidates. They are like an inseparable duo that will automatically boost your company’s online visibility.

For a more thorough consultation and optimization of your social recruiting strategy highlighting your employer brand, talk to us at Kalibrr as we are dedicated to telling stories and activate your brand to life. If you are looking for a job portal platform with more than 5.5M active job seekers pool in the database to promote and share your job postings, contact us by clicking the banner below!


Kalibrr is a recruitment technology company that aims to transform how candidates find jobs and how companies hire talent. Placing the candidate experience at the center of everything it does, we continue to attract the best talent from all over, with more than 5.5 million professionals and counting. Kalibrr ultimately connects these talents to companies in search of their next generation of leaders.

The only end-to-end recruitment solutions provider in Southeast Asia, Kalibrr is headquartered in Makati, Philippines, with offices in San Francisco, California, and Jakarta, Indonesia. Established in 2012, it has served over 18,000 clients and is backed by some of the world’s most powerful start-up incubators and venture capitalists. These include Y Combinator, Omidyar Network, Patamar Capital, Wavemaker Partners, and Kickstart Ventures.For more business and recruiter advice, follow Kalibrr on Facebook and LinkedIn

This article refers to Nimble and Post Beyond.

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About The Writer

Hello, my name is Karina and I work as a freelance contributor at Kalibrr. I enjoy reading self-improvement books and working out. More about Karina

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